作者：彭志忠主编
页数：218
出版社：山东大学出版社
出版日期：2005
ISBN：9787560728483
电子书格式：pdf/epub/txt
内容简介
Thisbookwillprovidemanagersandexecutivesfromallfunctionalareaswiththenecessarybackgroundtomakeinformeddecisionsastheirfirmenterstheeraofelectron-icbusiness.Managersfromestablishedfirmswithlegacysystemswilllearnhowtotransformtheirfirmstobenefitfromtechnologyinvestmentsinthesupplychainarea.theywilllearntoidentifytheorganizationalandprocesschangesthatarenecessarytosuccessfullyimplementthesetechnologies.Executivescanfindtheappropriatetechnolo-gyandarchitcturechoicesthatwillallowtheirfirmstoshiftfocustocustomerneeds,andatthesametimereducetheconstraintsimposedbyhistoricalinvestmentsinphysicalplant,organization,process,andtechnology.Executivesof”young”firmswilllearnhowtoorganizeformaximumscalabilityinordertosupportunexpectedincreasesinde-mand.Manystartupswithpromisingproductlaunchesfailtomakethetransitiontolong-termviability.
目录
1.DifinitionsandFunctions
2.TheWaysofLogisticsWork
3.Discussion
READINGMATERIALLogisticsDeveoopmentinthe21stCentury
CHAPERTWOPROCUREMENT
1.Definition
2.ApplicationofProcurementSystems
3.ProcurementPlanningandSpecifications
4.Contracting
READINGMATERIALProcurementPlanningandStrategy
CHAPTERTHREEMARKETING
1.Definition
2.QuestionsofMarketing
3.PEST
4.MarketingTechniques
5.MarketResearch
READINGMATERIALCommercialPolicyandPublicRelations
CHAPTERFOURLOGISTICSINFORMATIONMANAGEMENT
1.Definition
2.InformationApplication
3.UseofEDIintheSupplyChain
4.LogisticsNetworking
READINGMATERIALLInternetandChineseLogisticsDevelopment
CHAPTERFIVETRANSPORTATION
1.Definition
2.TypesofTraffic
3.TransportationCharacteristics
4.ModalCharacteristics
5.Terminals,InterchangesandServices
6.IntermodalandCombinedTransportationOperations
7.TransportationPlanningProcess
READINGMATERIALTrafficManagement
CHAPTERSIXWAREHOUSEMANAGEMENT
1.PurposeofWarehouse
2.WarehouseManagement
3.WarehouseCosts
4.WarehouseandStoreProcesses
READINGMATERIALHousekeeping
CHAPTERSEVENSTOCKCONTROL
……
CHAPTEREIGHTLOGISTICDECISION-MAKING
CHAPTERNINELOGISTICS/SUPPLY-CHAINMANAGEMENT
CHAPTERTENMARKETECONOMYSOLUTIONS
CHAPTERELEVENNETWORKECONOMYSOLUTIONSOFSCM
CHAPTERTWELVESELECTINGSUPPLYCHAINSOLUTION
CHAPTERTHIRTEENINTERNATIONALTRADE
CHAPTERFOURTEENLOGISTICSBESTPRACTICES
CHAPTERFIFTEENANALYTICALREPORTONCHINESELOGISTICSMARKETOF2000
APPENDIXOUTLINEOFLOGISTICSENGLISHQUALFYINGEXAMINATION
REFERENCE
