
作者:本书编委会
页数:176
出版社:高等教育出版社
出版日期:2015
ISBN:9787040428551
电子书格式:pdf/epub/txt
内容简介
《实用职场英语》立体化系列教材经河南省普通高等教育教材建设指导委员会审定为河南省“十二五”普通高等教育规划教材。该系列教材顺应高职高专教育新的发展趋势,创建“轻松学习、学用结合、职场交融”的教学环境,坚持体现加强听说、加强表达、加强实用的“三加强”原则,培养学生在职场环境下运用英语的能力和自主学习能力,提高学生跨文化交际意识和综合文化素养,为提升学生就业竞争力及其未来的可持续发展奠定基础。
本书特色
《实用职场英语》系列教材切实贯彻“以服务为 宗旨,以市场为导向”的高职高专人才培养的总体方 向,传承与创新了社会广泛认可的“实用英语”这一 高职高专英语教学改革成果的品牌,在对于当前职业 教育教学改革和发展趋势整体而科学把握的基础上, 进一步体现了“加强听说,加强表达,加强实用”的 原则,特别加强了听说部分的训练,最加注重实用交 际能力的培养。
这本实用职场英语编写组编写的《实用职场英语 读写教程(3河南省十二五普通高等教育规划教材)》 为该系列第3册。
目录
unit 1 promoting activities section 1 trying your hand section 2 maintaining a sharp eye passage i creative strategies: prompt consumers to buy, buy, buy passage ii promotion methods section 3 appreciating culture tipsunit 2 company profiles section 1 trying your hand section 2 maintaining a sharp eye passage i developing your company image passage ii everyone has a chance to win section 3 appreciating culture tipsunit 3 purchase and payment section 1 trying your hand section 2 maintaining a sharp eye passage i how safe is your mobile wallet? passage ii e-business means opportunities section 3 appreciating culture tipsunit 4 training across cultures section 1 trying your hand section 2 maintaining a sharp eye passage i cultural diversity in the workplace passage ii change, or get left behind section 3 appreciating culture tipsunit 5 brands and advertisements section 1 trying your hand section 2 maintaining a sharp eye passage i elsie the cow passage ii experiential branding section 3 appreciating culture tipsunit 6 sharingthe loss section i trying your hand section 2 maintaining a sharp eye passage i sharing economic losses through insurance passage ii be careful with your policy section 3 appreciating culture tipsunit 7 busyagenda and schedule section 1 trying your hand section 2 maintaining a sharp eye passage i a survey report on owner-managers in the uk passage ii tales from the american taipan section 3 appreciating culture tipsunit 8 thinking global, acting local section 1 trying your hand section 2 maintaining a sharp eye passage i real wto challenges for china passage ii a new energy age — fueling the future section 3 appreciating culture tipsvocabularyphrases and expressions















