作者：吴松江总主编
页数：271
出版社：高等教育出版社
出版日期：2015
ISBN：9787040420906
电子书格式：pdf/epub/txt
内容简介
《职场英语读写教程（4）》共8个单元。每单元有： （1）围绕同一话题的3篇课文，TextA、TextB和TextC，学生通过阅读这些文章，能对一个话题从不同的角度理解，从而扩大知识面； （2）阅读技巧讲座（Reading Skills），介绍一种阅读技巧，讲座简明扼要，重点突出，例题与讲解相结合，学与练相结合； （3）实用写作，介绍一种应用文的写作要求和方法； （4）练习，包括词汇、语法练习、阅读理解练习、英汉互译练习、阅读技巧练习和实用写作练习，用于检测理解能力，巩固学习成果。
本书特色
课文选材广泛、短小精悍、体裁多样，材料新颖，非常具有时代感、知识性、实用性和趣味性，兼顾人文、社会、科普、文化、技能、应用等多种多样的内容体系，以达到独立学院、高职高专的通用性。教学内容丰富多彩，练习形式简洁实用，为教师根据实际需要选择教学内容、制定个性化的教学方案提供方便。本教程集语言和文化、知识和技能于一体，语言规范、循序渐进，方便教学，有利于学生打下较为扎实的英语语言基础、培养综合的英语语言运用能力。每一单元选有同一话题的text a、b、c三篇文章，text a和b可作为精读课文，text c可作为泛读课文和该单元所介绍的阅读技巧的练习材料。三篇同一话题的文章可以帮助学生反复记忆，加深、巩固和掌握该话题的知识。
目录
Text A Is Your Business International?
Text B How to Give a Presentation in the Local Language
Text C Your Secret Weapon in Business： Culture
Unit 2 Marketing Strategy
Text A Market Strategies
Text B DeVelop a Marketing Strategy
Text C How to Let Web Design Drive Your Marketing Strategy
Unit 3 Consumer Behavior
Text A Nine Needs That Shape Consumer Behavior
Text B Six Emotions That Make Customers Buy
Text C How One Brand Builds Customer Loyalty in Ten Feet and Ten Seconds
Unit 4 Insurance and Banking
Text A Four Banking Tips for New Small Businesses
Text B The Importance of Business Insurance
Text C How to Choose a Bank Account： Ten Things to Look for
Unit 5 Contract
Text A How to Write a Business Contract
Text B Should You Sign an Employment Contract?
Text C Importance of Written Business Contracts： Laws and Negotiations
Unit 6 Success
Text A The Top 5 Actions That Promote Career Success
Text B Eight Proactive Principles for Achieving Success
Text C Five Ways to Sell Yourself and Your Business Without Feeling Slimy
Unit 7 Job Hunting
Text A A Year-By-Year Guide to Job Hunting During College
Text B Best Job Hunting Tips
Text C Job Hunting? Avoid This 60-Second Mistake
Unit 8 Interview
Text A Job Interview Etiquette
Text B Stand Out in Your Interview
Text C Ten Job Interview Questions You Should Ask
Appendix I Background， Language Points and Translation
Appendix II Keys to the Exercises
Appendix III Glossary
