作者：李为
页数：291
出版社：教育科学出版社
出版日期：2014
ISBN：9787504185716
电子书格式：pdf/epub/txt
内容简介
《外贸函电实战：情境仿真+案例剖析》在正式出版前，曾作为内部讲义在编写团队所在高校先期试用，并在教学实践中不断修改、完善。 《外贸函电实战：情境仿真+案例剖析》以应用为导向，突出教学内容的实用性、针对性和可操作性，特别强调国际贸易实务与英语函电写作知识的双向融合，设置合乎国际贸易操作规则的仿真情境及案例，帮助学生体验国际贸易操作流程，旨在培养学生掌握外贸英语函电的基本知识，熟练写出规范、地道的国际商务信函，准确地表达国际商务意图和决策的专业技能和素质。
本书特色
本书特色：
本书特色突出表现在以下四个方面。
1.实战性强。本书中的样函和案例均根据真实交易信息改编而成。其内容合乎实际，充分考虑国际贸易中涉及的地理、气候、文化差异等综合因素对订单的影响；并在每封样函开头交代了写作背景，以帮助学生理解。
2．仿真性强。每章按照认知规律科学地进行编排，并设置主题情境对话及仿真练习，供学生模拟国际贸易实战环境。
3．融合性强。本书将外贸函电与国际贸易实务相关知识紧密结合，设置国际贸易实务基础知识和样函案例分析专栏，其内容紧密围绕章节主题，以便学生系统地学习专业知识。
4．系统性强。按照国际贸易操作流程，以同一案例将章节之间以及章节内部有机联系起来，既相互独立又相互渗透，系统性强。如“山东蓝鸟公司”与“美国百老汇公司’’之间有关1,200台空调交易的案例，从报盘环节一直贯串至索赔环节。
目录
chapter 1 the layout and structure of business letters
section ⅰ warming-up questions
section ⅱ basic knowledge
section ⅲ scene simulation
section ⅳ specimen letter
section ⅴ useful words & expressions
section ⅵ exercises & case study
chapter 2 establishing business relations
section ⅰ warming-up questions
section ⅱ basic knowledge
section ⅲ scene simulation
section ⅳ specimen letter
section ⅴ useful words & expressions
section ⅶ exercises & case study
chapter 3 inquiries
section ⅰ warming-up questions
section ⅱ basic knowledge
section ⅲ scene simulation
section ⅳ specimen letter
sectionⅴ useful words & expressions
section ⅵ exercises & case study
chapter 4 quotations and offers
section ⅰ warming-up questions
section ⅱ basic knowledge
section ⅲ scene simulation
section ⅳ specimen letter
section ⅴ useful words & expressions
section ⅵ exercises & case study
chapter 5 counter-offers
section ⅰ warming-up questions
section ⅱ basic knowledge
section ⅲ scene simulation
section ⅳ specimen letter
section ⅴ useful words & expressions
section ⅵ exercises & case study
chapter 6 orders and acknowledgement
section warming-up questions
section ⅱ basic knowledge
section ⅲ scene simulation
section ⅳ specimen letter
section ⅴ useful words & expressions
chapter 7 payment
chapter 8 letter or credit
chapter 9 packing and shipment
chapter 10 insurance
chapter 11 complaints and claims
chapter 12 agent
附录
自测习题
实训项目
参考文献
section ⅰ warming-up questions
section ⅱ basic knowledge
section ⅲ scene simulation
section ⅳ specimen letter
section ⅴ useful words & expressions
section ⅵ exercises & case study
chapter 2 establishing business relations
section ⅰ warming-up questions
section ⅱ basic knowledge
section ⅲ scene simulation
section ⅳ specimen letter
section ⅴ useful words & expressions
section ⅶ exercises & case study
chapter 3 inquiries
section ⅰ warming-up questions
section ⅱ basic knowledge
section ⅲ scene simulation
section ⅳ specimen letter
sectionⅴ useful words & expressions
section ⅵ exercises & case study
chapter 4 quotations and offers
section ⅰ warming-up questions
section ⅱ basic knowledge
section ⅲ scene simulation
section ⅳ specimen letter
section ⅴ useful words & expressions
section ⅵ exercises & case study
chapter 5 counter-offers
section ⅰ warming-up questions
section ⅱ basic knowledge
section ⅲ scene simulation
section ⅳ specimen letter
section ⅴ useful words & expressions
section ⅵ exercises & case study
chapter 6 orders and acknowledgement
section warming-up questions
section ⅱ basic knowledge
section ⅲ scene simulation
section ⅳ specimen letter
section ⅴ useful words & expressions
chapter 7 payment
chapter 8 letter or credit
chapter 9 packing and shipment
chapter 10 insurance
chapter 11 complaints and claims
chapter 12 agent
附录
自测习题
实训项目
参考文献
