作者：张亚萍编著
页数：265
出版社：新星出版社
出版日期：2012
ISBN：9787513306799
电子书格式：pdf/epub/txt
内容简介
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作者简介
Zhang Yaping， faculty member of the Institute of Communication Studies， Communication University of China， researcher of Business Brand Institute （BBI）， majoring in the field of mass communication， brand communication， consumer and advertisement studies. This book contains the dialogues between the author and a number of outstanding Chinese entrepreneurs as well as some of the author’s research on their enterprises and brands.
本书特色
Have you been to China? Now that China has become one of the greatest economic powers in the world， do you know anything about the rise of China， or specifically， how do those products made in China finally reach out to the supermarket you visit regularly， from anonymous to best-selling? Are you interested in their stories?
This is exactly a book about how Chinese entrepreneurs bring their products to global consumers and how they make their brands known to consumers andinvestors. It is especially about， in the post-crisis era from 2008 up to now， how Chinese enterprises in some key sectors respond to the long-term impact of the crisis and manage to meet their growth targets. These first-hand stories may give you some contemporary knowledge of the most intriguing part of China’s economic rise from a micro perspective， and the concepts proposed by these outstanding Chinese entrepreneurs， together with the details concerning how they live up to their business philosophies， will introduce you to the core values of China’s market economy and its backbone， the entrepreneur spirit of China’s pioneers of globalization.
目录
Making Informed Calculations in the Post-Crisis Era
R Happy Enterprise Walking in the “Cloud”
Surviving the Crisis through Continued Brand Building Efforts
Building Up a Strong Brand identity of a Chinese Company in the Post-Crisis Era
Lost in Finance or Revived in Technology
Lowering Cost and Sharing Profits with Customers
By Innovation，a Company “Swims in the Winter”
Seeking New Globalization Possibilities in M&A Opportunities
Prudent Expansion Strategies Based on Risk Control
The Light of Solar Energy Shines through the Darkness of Economic Recession
From “Made in China” to “Designed in China”
Financial Crisis Is the Opportune Time for Industrial Restructuring
Weathering the Economic Winter with Profound Reflections on the Crisis and Confidence in the FuturePreface
Making Informed Calculations in the Post-Crisis Era
R Happy Enterprise Walking in the “Cloud”
Surviving the Crisis through Continued Brand Building Efforts
Building Up a Strong Brand identity of a Chinese Company in the Post-Crisis Era
Lost in Finance or Revived in Technology
Lowering Cost and Sharing Profits with Customers
By Innovation，a Company “Swims in the Winter”
Seeking New Globalization Possibilities in M&A Opportunities
Prudent Expansion Strategies Based on Risk Control
The Light of Solar Energy Shines through the Darkness of Economic Recession
From “Made in China” to “Designed in China”
Financial Crisis Is the Opportune Time for Industrial Restructuring
Weathering the Economic Winter with Profound Reflections on the Crisis and Confidence in the Future
Love of the Nation and the Rise of National Brands
Changed CEA， Saved CEA
Core Competitiveness Comes from Core Technologies信息
