作者：王运华
页数：320
出版社：中央广播电视大学出版社
出版日期：2012
ISBN：9787304060961
电子书格式：pdf/epub/txt
内容简介
本系列教材的编写宗旨是“使无业者有业，使有业者乐业”，在职业院校创业教育领域是一套不可多得的好教材，可供中高职及应用本科院校的相关专业、科研单位、相关行业企业和个人使用。
作者简介
王运华，女，福州英华职业学院教师，其研究成果有：高职院校学生英语语法学习信念的研究高职院校学生英语语法学习信念的研究浅谈中国闽菜英译 出国与就业等。
本书特色
《创业经济应用英语》（第一、二册）采用“以学生为中心，以创业教育为主题”的编写模式。“以创业为主题”是指选取与“培养有创业能力的人”有关的英语听力和阅读材料。每册包含十个单元，第一册涉及的主题有：教育和兼职的重要性、确立目标、团队合作、如何抓住机遇、如何处理危机、培养企业家精神、选对创业项目、开始创业。第二册主要围绕创办企业所需的知识能力为主题，如，撰写商业计划、寻求创业资金、人才招聘、企业管理、市场调查、质量控制、产品销售、客户服务、应对激烈竞争、建立品牌。
目录
unit 1 devise a business plan
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing
unit 2 finance your business
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing
unit 3 staff recruitment and retention
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing
unit 4 business management
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing
unit 5 market research
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing
unit 6 quality control
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing
unit 7 promote your product
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing
unit 8 customer service
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing
unit 9 deal with the competition
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing
unit 10 build your brand
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing
glossary
phrases and expressions
references
appendices
ⅰ .translation for text
ⅱ. examinational syllabus of pretco-a
ⅲ. key for exercises
ⅳ. affixes & roots lists
