作者：王群,卢传胜,王蕙子 编
页数：312
出版社：立信会计出版社
出版日期：2024
ISBN：9787542972491
电子书格式：pdf/epub/txt
内容简介
本书是浙江省普通高校“十三五”新形态教材，是校企合作开发的教材，也是新型活页式、工作手册式教材。本书以大型电子商务平台为依托，系统阐述跨境电商B2C实用英语，内容涉及跨境电商各个方面和所有流程，注重跨境电商行业日常实用英语，提供全景式、体验式和落地式的跨境电商实用英语学习过程。本次修订优化了配套资源和。本教材根据跨境电子商务专业人才培养目标及课程目标进行设计，对接职业岗位能力要求，强调职业能力培养，注重职业素质养成，着重培养学生在未来岗位工作中运用专业英语工具完成岗位工作任务的能力，旨在为高等职业学校相关专业实现专业人才培养目标提供有力支撑。本教材也可作为从业人员用书、企业内训教材。
作者简介
王群，浙江农业商贸职业学院，从事英语教学近三十年，专攻英语教学与职业教育研究，先后发表教学论文二十余篇。 成果：《英语语音水平测试》《基础英语语法》《经贸英语》《实用英语写作指导手册》《商务英语课程论》等。
目录
Work Field Account Settings
Task 1 To have a good understanding of seller accounts
Task 2 To get familiar with Seller’s Info. and Seller’s Obligations
Task 3 To grasp how to start selling on the platform
Task 4 To grasp how to write Store Basics copy
Task 5 To grasp how to write Store Introduction copy
Task 6 To grasp bow to write Brand Culture copy
Work Field 2 Product Listing
Task 1 To have a good understanding of listing guidelines and pricing policies
Task 2 To grasp how to create high-quality listings
Task 3 To get familiar with the procedures of listing products
Task 4 To grasp how to write Product Titles copy
Task 5 To grasp how to write Product Specifics copy
Task 6 To grasp how to write Product Details copy
Work Field 3 Product Marketing
Task 1 To get familiar with Ad Types
Task 2 To have a grasp of how to create ad campaigns
Task 3 To get familiar with how to use the Lightning Deal tool
Task 4 To get familiar with how to use the Coupons tool
Task 5 To grasp how to write Promotions copy
Task 6 To grasp how to write EDM copy
Task 7 To grasp how to write Advertorials copy
Work Field 4 Order Processing
Task 1 To get a grasp of how to fulfill orders
Task 2 To grasp how to manage orders
Task 3 To get familiar with FBA policies
Task 4 To get familiar with FBA services
Work Field 5 After-sale Management
Task 1 To get a grasp of customer feedback tools
Task 2 To get a grasp of customer feedback & seller performance management
Task 3 To grasp how to manage returns, refunds and claims
Task 4 To grasp how to write Pre-sale Communications copy
Task 5 To grasp how to write After-order-placement Communications copy
Task 6 To grasp how to write After-sale Communications copy
Appendices
References
Task 1 To have a good understanding of seller accounts
Task 2 To get familiar with Seller’s Info. and Seller’s Obligations
Task 3 To grasp how to start selling on the platform
Task 4 To grasp how to write Store Basics copy
Task 5 To grasp how to write Store Introduction copy
Task 6 To grasp bow to write Brand Culture copy
Work Field 2 Product Listing
Task 1 To have a good understanding of listing guidelines and pricing policies
Task 2 To grasp how to create high-quality listings
Task 3 To get familiar with the procedures of listing products
Task 4 To grasp how to write Product Titles copy
Task 5 To grasp how to write Product Specifics copy
Task 6 To grasp how to write Product Details copy
Work Field 3 Product Marketing
Task 1 To get familiar with Ad Types
Task 2 To have a grasp of how to create ad campaigns
Task 3 To get familiar with how to use the Lightning Deal tool
Task 4 To get familiar with how to use the Coupons tool
Task 5 To grasp how to write Promotions copy
Task 6 To grasp how to write EDM copy
Task 7 To grasp how to write Advertorials copy
Work Field 4 Order Processing
Task 1 To get a grasp of how to fulfill orders
Task 2 To grasp how to manage orders
Task 3 To get familiar with FBA policies
Task 4 To get familiar with FBA services
Work Field 5 After-sale Management
Task 1 To get a grasp of customer feedback tools
Task 2 To get a grasp of customer feedback & seller performance management
Task 3 To grasp how to manage returns, refunds and claims
Task 4 To grasp how to write Pre-sale Communications copy
Task 5 To grasp how to write After-order-placement Communications copy
Task 6 To grasp how to write After-sale Communications copy
Appendices
References
