作者：杜艳红
页数：136
出版社：大连出版社
出版日期：2018
ISBN：9787568546171
电子书格式：pdf/epub/txt
网盘下载地址：下载跨境电商专业英语
内容简介
本教材基于跨境电商岗位典型工作任务进行情境化设计，包括跨境选品、产品文案撰写、跨境客服、网络营销、跨境支付、跨境物流、跨文化交际。每个情境包括学习目标、案例引入、任务分工、思维导图、语言训练、实战训练、拓展阅读七个模块。本教材将语言技能教学融入跨境电商专业知识教学中，以切实提高学生的英语语言运用能力和专业素养；教材基于跨境电商岗位典型工作任务进行情境化设计，图文并茂，契合高等职业教育本科层次学生的认知水平。本教材紧跟职业本科教育发展方向，对接跨境电商行业新标准、新规范和新技术，校企双元团队基于跨境电商岗位工作能力要求，依据学生的认知特点共同编写。
目录
Task 1 International Market Research
Part i Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 2 Product Selection
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exp]oring
Task 3 Product Editing
Part I Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 4 Price Negotiation and Payment Solutions
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 5 Online Marketing
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 6 Shipment, Delivery and Warehousing
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 7 Policies, Guidelines and Intellectual Property Protection
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Part i Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 2 Product Selection
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exp]oring
Task 3 Product Editing
Part I Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 4 Price Negotiation and Payment Solutions
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 5 Online Marketing
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 6 Shipment, Delivery and Warehousing
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
Task 7 Policies, Guidelines and Intellectual Property Protection
Part 1 Lead-in
Part 2 Listening and Speaking
Part 3 Reading and Writing
Part 4 Mini-project
Part 5 Cultural Exploring
