作者：沈忆文，彭萍
页数：269
出版社：外语教学与研究出版社
出版日期：2024
ISBN：9787513596701
电子书格式：pdf/epub/txt
内容简介
本书根据北京外国语大学多年的商务英语教学与研究经验编写而成，旨在培养英语技能与商务专业知识兼备的复合型、应用型人才，可供英语专业、商务英语专业及经济管理学等专业的本科生及研究生使用。本书特点如下： 1、以商务相关学生的需求为核心，在训练英语技能的同时，系统介绍商务知识，培养商务交际能力； 2、选材新颖权威，内容丰富，时代性强，集精读和泛读的特点于一体，便于灵活安排课堂教学； 3、练习形式多样，包括阅读理解、翻译、口头报告、课堂讨论、小组活动、案例研究、书面分析报告等，体现实用性、趣味性和学术性； 4、注重教学互动，在提高英语阅读能力的同时，兼顾语言综合能力的训练和批判性思维的培养。
目录
Unit 1 Company Stories 1
Text A Bow to Your Billionaire Drone Overlord:Frank Wang’s Quest to Put DJI Robots into the Sky 3
Text B When an App Is Called Racist 12
Unit 2 Business Ethics 20
Text A The Hidden Costs of Organizational Dishonesty 22
Text B To Do or Not to Do—Ethics in Question 32
Unit 3 Human Resources 39
Text A 21st Century Talent Spotting 41
Text B A New Game Plan for C Players 50
Unit 4 Innovation 58
Text A Disruptive Innovation:In Need of Better Theory 60
Text B The Innovator’s DNA 69
Unit 5 Leadership 78
Text A Leadership Styles 80
Text B Blue Ocean Leadership 89
Unit 6 Foreign Enterprises in the Chinese Market 97
Text A Strategies for Competing in a Changed China 99
Text B Multinational Companies and China:What Future? 109
Unit 7 Marketing 117
Text A Customer Value Propositions in Business Markets 119
Text B Customer-Centered Brand Management 128
Unit 8 Manufacturing 137
……
Text A Bow to Your Billionaire Drone Overlord:Frank Wang’s Quest to Put DJI Robots into the Sky 3
Text B When an App Is Called Racist 12
Unit 2 Business Ethics 20
Text A The Hidden Costs of Organizational Dishonesty 22
Text B To Do or Not to Do—Ethics in Question 32
Unit 3 Human Resources 39
Text A 21st Century Talent Spotting 41
Text B A New Game Plan for C Players 50
Unit 4 Innovation 58
Text A Disruptive Innovation:In Need of Better Theory 60
Text B The Innovator’s DNA 69
Unit 5 Leadership 78
Text A Leadership Styles 80
Text B Blue Ocean Leadership 89
Unit 6 Foreign Enterprises in the Chinese Market 97
Text A Strategies for Competing in a Changed China 99
Text B Multinational Companies and China:What Future? 109
Unit 7 Marketing 117
Text A Customer Value Propositions in Business Markets 119
Text B Customer-Centered Brand Management 128
Unit 8 Manufacturing 137
……
