作者：彭萍，朱梅萍
页数：238
出版社：外语教学与研究出版社
出版日期：2024
ISBN：9787513573009
电子书格式：pdf/epub/txt
内容简介
本书根据北京外国语大学多年的商务英语教学与研究经验编写而成，旨在培养英语技能与商务专业知识兼备的复合型、应用型人才，可供英语专业、商务英语专业及经济管理学等专业的本科生及研究生使用。本书特点如下： 1、以商务相关学生的需求为核心，在训练英语技能的同时，系统介绍商务知识，培养商务交际能力； 2、选材新颖权威，内容丰富，时代性强，集精读和泛读的特点于一体，便于灵活安排课堂教学； 3、练习形式多样，包括阅读理解、翻译、口头报告、课堂讨论、小组活动、案例研究、书面分析报告等，体现实用性、趣味性和学术性； 4、注重教学互动，在提高英语阅读能力的同时，兼顾语言综合能力的训练和批判性思维的培养。
目录
Unit 1 Globalization 1
Text A Outsourcing Innovation 3
Text B Building Your Company’s Capabilities Through Global Expansion
Unit 2 Cross-cultural Communication in Business
Text A Cultural Intelligence
Text B The Concept of Framing in Cross-cultural Communication
Unit 3 Competition
Text A Competing in the Age of Omnichannel Retailing
Text B (Still) Made in Japan
Unit 4 E-commerce
Text A What Matters Most in Internet Retailing
Text B Amazon’s Wholesale Slaughter
Unit 5 Trade
Text A From Singapore to the World
Text B One-Stop Solution
Unit 6 Financial Institutions
Text A Introduction： Types of Financial Institutions and Their Roles
Text B The IMF and the World Bank： How Do They Differ?
Unit 7 Emerging Markets
Text A Mobilizing for Growth in Emerging Markets
……
Text A Outsourcing Innovation 3
Text B Building Your Company’s Capabilities Through Global Expansion
Unit 2 Cross-cultural Communication in Business
Text A Cultural Intelligence
Text B The Concept of Framing in Cross-cultural Communication
Unit 3 Competition
Text A Competing in the Age of Omnichannel Retailing
Text B (Still) Made in Japan
Unit 4 E-commerce
Text A What Matters Most in Internet Retailing
Text B Amazon’s Wholesale Slaughter
Unit 5 Trade
Text A From Singapore to the World
Text B One-Stop Solution
Unit 6 Financial Institutions
Text A Introduction： Types of Financial Institutions and Their Roles
Text B The IMF and the World Bank： How Do They Differ?
Unit 7 Emerging Markets
Text A Mobilizing for Growth in Emerging Markets
……
