作者：凌双英，程张根主编
页数：155页
出版社：大连理工大学出版社
出版日期：2023
ISBN：9787568544511
电子书格式：pdf/epub/txt
内容简介
《新时代商务英语阅读教程》分2册，每册10个单元，每单元一个主题。本教材对接商务英语职业岗位群的人才培养目标，以国际商务活动为背景，按照从日常简单到专业复杂的顺序排列主题，真实地再现了国际商务活动所涉及的典型主题。第一册单元主题主要围绕企业、日常商务活动、商务管理重点领域、商业文化、跨文化沟通5大方面，包括企业概况、企业文化、商务会议、商务接待宴请、招聘、培训、中华传统商业文化、西方商业文化、涉外商务礼仪、跨文化交际。第二册单元主题围绕全球商业环境、商业发展、商业活动3大方面，包括区域合作、金融和投资、品牌力量、风险和保险、对外贸易、营销、展会、国际物流、跨境电商、服务外包。
每个单元包括单元导引、视频导入、阅读技巧、阅读理解(Passage A & Passage B)、应用文阅读，共5个模块。
本教材可供商务英语专业基础课“英语阅读”“商务英语阅读”等课程使用，也可供国际商务、跨境电商、国际经济与贸易等涉外经贸专业的学生进行商务英语学习。推荐课时为64课时，可以分两个学期开设，每个学期32课时。教材内容比较丰富，各院校在实际教学过程中，可以根据具体情况对教材内容进行适当取舍。
本书为第2册。
目录
Unit 1 Companies
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 2 Company Culture
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 3 Business Meetings
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 4 Business Banquets
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 5 Recruitment
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 6 Training
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 7 Traditional Chinese Business Culture
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 8 Western Business Culture
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 9 Foreign Business Etiquette
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 10 Cross-cultural Commnication
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 2 Company Culture
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 3 Business Meetings
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 4 Business Banquets
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 5 Recruitment
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 6 Training
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 7 Traditional Chinese Business Culture
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 8 Western Business Culture
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 9 Foreign Business Etiquette
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
Unit 10 Cross-cultural Commnication
Part I Warm-up Practice
Part II Reading Skills
Part III Reading Comprehension
Part IV Applied Reading
