新商务英语阅读教程-4

unit 1 corporate culture  learning objectives    section a  lead-in    section b  embracing english      text a  what does corporate culture really mean？      text b  components of a great corporate culture    section c  extending your english      i.approaching the reading skill: reading between the lines （理解文章字里行间的含义）1      ii.applying the reading skill: cultural diversity in the workplace      iii.job skill: reading and understanding incident and progress report （读懂事故报告与进度报告）    section d  self-evaluationunit 2 trademarks and brands  learning objectives    section a lead-in    section b  embracing english      text a  how does a trademark work？      text b  building a strong brand    section c  extending your english      i.approaching the reading skill:reading between the lines （理解文章字里行间的含义）2      ii.applying the reading skill: the power of branding      iii.job skill:reading and understanding a travel report （读懂差旅报告）    section d  self-evaluationunit 3 mechanism of the board  learning objectives    section a lead-in    section b  embracing english      text a  forming of the board directors      text b  the concept of corporate govemance with the board    section c  extending your english      i.approaching the reading skill: understanding the tones （理解作者的语气）1      ii.applying the reading skill: should a private company have a board of directors？      iii.job skill: reading and understanding summaries （读懂摘要）    section d  self-evaluationunit 4 stock market  learning objectives    section a  lead-in    section b  embracing english      text a  stock market bubble      text b  befiavior of the stock market    section c  extending your english      i.approaching the reading skill:understanding the tones （理解作者的语气） 2      ii.applying the reading skill: america's stock market: better than the alternatives      iii.job skill: reading and understanding advertisements （读懂广告）    section d  self-evaluationunit 5 overseas market  learning objectives    section a lead-in    section b  embracing english      text a  a global marketing strategy      text b  go west, e-tailers！    section c  extending your english      i.approaching the reading skill:outlining the text （概括文章要点） 1      ii.applying the reading skill: technology helps business go global      iii.job skill: reading and understanding fliers and brochures （读懂小广告传单与宣传册）    section d  self-evaluationunit 6 vision of the company  learning objectives    section a lead-in    section b  embracing english      text a  get employees excited about your business vision      text b  building your company's vision    section c  extending your english      i.approaching the reading skill: outlining the text （概括文章要点）2      ii.applying the reading skill: company vision statement and business planning      iii.job skill:reading and understanding instructions and procedure descriptions（读懂说明书）    section d  self-evaluationunit 7 business geeks  learning objectives    section a  lead-in    section b  embracing english      text a  the business geek: not an oxymoron      text b  why business needs more geeks？    section c  extending your english      i.approaching the reading skill: understanding the author's purpose （理解作者意图） 1      ii.applying the reading skill: look for the natural leaders among your geeks      iii.job skill: reading and understanding foreign trade documents （读懂外贸单证）1    section d  self-evaluationunit 8 top 500  learning objectives    section a lead-in    section b  embracing english      text a  being a fortune 500 company      text b  10% of global 500 produce 73% of greenhouse gases    section c  extending your english      i.approaching the reading skill: understanding the author's purpose （理解作者意图）2      ii.applying the reading skill: world's 500 largest corporations in 2013: the chineseare rising      iii.job skill: reading and understanding foreign trade documents （读懂外贸单证2）    section d  self-evaluationnew words and expressions