作者：乌楠
页数：144
出版社：北京交通大学出版社
出版日期：2023
ISBN：9787512149649
电子书格式：pdf/epub/txt
内容简介
本书从社会建构视角切入，借鉴批评话语分析中的话语-历史法，以企业话语为研究语料，以企业身份建构中的互文性为研究对象，系统研究企业外宣话语中用于企业身份建构的互文话语策略及这些互文策略在企业身份建构中的运作机制，并以中观层面互文策略分析为主线，将微观层面话语分析与宏观层面身份建构研究相结合，提出一个集中观层面互文策略识别、微观层面互文资源分类和宏观层面互文身份建构语用功能阐释于一体的互文性分析框架。本书将互文理论与企业身份建构联结起来，通过系统分析企业话语如何运用不同互文策略构建企业身份，提出了一个适用于企业身份建构的互文性分析框架。本书凸显了互文性作为一种重要的话语策略，在企业身份建构中的重要作用。本书提出的互文分析框架对中国企业更好地建构企业形象，更加有效地做好企业外宣工作，具有可资借鉴的启示意义。
作者简介
乌楠，中国科学院大学外语系讲师，主要研究领域和兴趣是话语分析、语用身份建构和商务语篇研究。目前主持教育部人文社会科学研究青年项目1项、中央高校基本科研项目1项，在语言学SSCI期刊Pragmatics & Society, Discourse and Communication,Discourse Studies以及CSSCI期刊《现代外语》《外语教学》《外语学刊》和《解放军外国语学院学报》等发表论文十余篇。
目录
1Introduction
1.1Background of the research
1.2Aims of the study and research questions
1.3Approach to the study
1.4Data collection
1.5Organization of the book
2Literature Review
2.1Introduction
2.2Origins and development of intertextual theories
2.2.1Bakhtin and intertextuality
2.2.2Kristeva and intertextuality
2.2.3Foucault and intertextuality
2.2.4Fairclough and intertextuality
2.3Studies on corporate identity construction
2.3.1Definition of corporate identity
2.3.2Relevant studies
3Analytical Model of Intertextuality in Corporate Identity Construction
3.1Introduction
3.2Theoretical foundations
3.2.1Intertextuality on the textual dimension
3.2.2Intertextuality on the thematic dimension
3.3Intertextual analysis model in the present study
3.3.1Textual intertextuality
3.3.2Thematic intertextuality
4Textual Intertexuality in Corporate Identity Construction
4.1Introduction
4.2Quotations
4.2.1Different types of quotations
4.2.2Direct Speech
4.2.3Indirect Speech
4.2.4Narrative Report of Speech Acts
4.3Rhetorical devices
4.3.1Rhetorical principles
4.3.2Allusion to literature
4.3.3Reference
4.3.4Parody
4.3.5Stylistic metaphor
5Thematic Intertextuality in Corporate Identity Construction
5.1Introduction
5.2Cohesive intertextuality
5.2.1Synonymy
5.2.2Hyponymy
5.2.3Meronymy
5.3Presupposition intertextuality
5.3.1Propositional modes
5.3.2Propositional expressions
5.3.3Propositional functions
5.4Extended metaphorical intertextuality
5.4.1Metaphorical representations
5.4.2Metaphorical modes
5.4.3Mapping relations
5.5Summary
6Conclusion
References
1.1Background of the research
1.2Aims of the study and research questions
1.3Approach to the study
1.4Data collection
1.5Organization of the book
2Literature Review
2.1Introduction
2.2Origins and development of intertextual theories
2.2.1Bakhtin and intertextuality
2.2.2Kristeva and intertextuality
2.2.3Foucault and intertextuality
2.2.4Fairclough and intertextuality
2.3Studies on corporate identity construction
2.3.1Definition of corporate identity
2.3.2Relevant studies
3Analytical Model of Intertextuality in Corporate Identity Construction
3.1Introduction
3.2Theoretical foundations
3.2.1Intertextuality on the textual dimension
3.2.2Intertextuality on the thematic dimension
3.3Intertextual analysis model in the present study
3.3.1Textual intertextuality
3.3.2Thematic intertextuality
4Textual Intertexuality in Corporate Identity Construction
4.1Introduction
4.2Quotations
4.2.1Different types of quotations
4.2.2Direct Speech
4.2.3Indirect Speech
4.2.4Narrative Report of Speech Acts
4.3Rhetorical devices
4.3.1Rhetorical principles
4.3.2Allusion to literature
4.3.3Reference
4.3.4Parody
4.3.5Stylistic metaphor
5Thematic Intertextuality in Corporate Identity Construction
5.1Introduction
5.2Cohesive intertextuality
5.2.1Synonymy
5.2.2Hyponymy
5.2.3Meronymy
5.3Presupposition intertextuality
5.3.1Propositional modes
5.3.2Propositional expressions
5.3.3Propositional functions
5.4Extended metaphorical intertextuality
5.4.1Metaphorical representations
5.4.2Metaphorical modes
5.4.3Mapping relations
5.5Summary
6Conclusion
References
