新编商务英语综合教程 学生用书(第1册)

Unit 1 Business Etiquette
Reading Ⅰ Everyday Etiquette for Office Life
Reading Ⅱ Handshakes
Extension

Unit 2 Shopping
Reading Ⅰ Going Grocery Shopping： Let Your Fingers Do the Walking
Reading Ⅱ Youd Better Shop Around
Extension

Unit 3 Companies
Reading Ⅰ When Companies Are Places to Work
Reading Ⅱ Second Chances
Extension

Unit 4 Products
Reading Ⅰ A Standard of Excellence
Reading Ⅱ Speeding New Products to Market
Extension

Unit 5 Promotion
Reading Ⅰ The Buying and Selling of Dreams
Reading Ⅱ Criticisms and Defenses of Promotion
Extension

Unit 6 Job Interviews
Reading Ⅰ Making the Best of a Good Job
Reading Ⅱ New Rules for Landing a Job： Interview Skills That Give You the Edge
Extension

Unit 7 Cultural Diversity
Reading Ⅰ Outstanding Cultural Diversity Programs
Reading Ⅱ Developing an Intercultural Training Program
Extension

Unit 8 Managers
Reading Ⅰ Managers for the Twenty-first Century
Reading Ⅱ Managerial Caricatures
Extension

Unit 9 Going Global
Reading Ⅰ Birth of a Buzzword
Reading Ⅱ Global Marketing into the Twenty-first Century
Extension

Unit 10 Retailing
Reading Ⅰ A Retailing Legend Is Born
Reading Ⅱ Shopping Euphoria at the Somerset Collection
Extension
Appendix A Glossary
Appendix B Idioms & Expressions