作者：吕乐
页数：264
出版社：华东师范大学出版社
出版日期：2016
ISBN：9787567517677
电子书格式：pdf/epub/txt
内容简介
本教材初版针对新形势对技能型人才的需要，及高职高专商务英语学生大量增加而配套合适教材匮乏，专门编写。教材吸取任务型教学理念，语言与商务并重，重在培养学生职业能力。修订版教材替换了近一半的选材，保证教材的时代感和典型性并重；根据初版教材使用情况精简内容，更符合教学实际。
作者简介
吕乐，女， 教授，硕士。现任上海理工大学外语学院院长、上海 – 纽约国际联合语言学院院长、硕士生导师。本科教学主要讲授课程包括：英语词汇学、跨文化交际学；研究生教学主要教授课程包括：词汇语义学、跨文化交际学。主要研究领域有：词汇语义学、跨文化交际学、语言教学。近年来在权威刊物（《外国语》，《外语界》）、核心刊物（《外语与外语教学》，《辞书研究》）、国内外有关杂志和国际会议论文集中发表论文 30余篇。
本书特色
《当代商务英语综合教程》教材初版针对新形势对技能型人才的需要，及高职高专商务英语学生大量增加而配套合适教材匮乏，专门编写。教材吸取任务型教学理念，语言与商务并重，重在培养学生职业能力。修订版教材替换了近一半的选材，保证教材的时代感和典型性并重；根据初版教材使用情况精简内容，更符合教学实际。
目录
Text A Spotlight on Copenhagen
Language m Use
Text B How to Create True CustomerAdvocates
Unit 2
Text A A Coke and a Smile
Language m Use
Text B Knowing Customer InternalFeelings Builds the Bridge to High Sales
Unit 3
Text A The Rich Man and the PoorMan
Language m Use
Text B Look up! Big Bucks inBillboards
Unit 4
Text A The Power of a Blue BoxUnit 1
Text A Spotlight on Copenhagen
Language m Use
Text B How to Create True Customer
Advocates
Unit 2
Text A A Coke and a Smile
Language m Use
Text B Knowing Customer Internal
Feelings Builds the Bridge to High Sales
Unit 3
Text A The Rich Man and the Poor
Man
Language m Use
Text B Look up! Big Bucks in
Billboards
Unit 4
Text A The Power of a Blue Box
Language in Use
Text B China’s Commercial Ties
with EU
Unit 5
Text A The Value of Time
Language in Use
Text B Howard Schultz: What Next？
Unit 6
Text A 30 is not the New 20
Language in Use
Text B How to Organize Your
Business
Unit 7
Text A Only Children: Finding the
Middle Ground Between Lonely and Lionized
Language m Use
Text B Planning a Positive Cash
Flow
Unit 8
Text A British Pub Culture
Language in Use
Text B A Copycat is Far from
Second Best in Business
Unit 9
Text A Home
Language in Use
Text B Three-point Turn —
Hyundai in America
Unit 10
Text A My Bank Account
Language m Use
Text B The Future of E-Commerce
Unit 11
Text A Leave Your Hat On, but
Lose the Jeans
Language in Use
Text B The Internet Changes Rules
of Game
Unit 12
Text A One Man Talking
Language in Use
Text B Franchising Pros and Cons:
Is Franchising Right for You?
Unit 13
Text A Night
Language
m Use
Text B Creating a High
Performance Culture — Breathe in and out
Unit 14
Text A I Know Why the Caged Bird
Sings
Language in Use
Text B The Culture of
Collaboration: Building Bridges for Success
Unit 15
Text A Flowers in the Sky
Language in Use
Text B The Truth Behind the
Tagline of KFC
Unit 16
Text A Learning is More than a
Lecture
Language in Use
Text B The Hidden Indicators of a
Failing Project
Appendix: Intercultural Communication
Glossary信息
