市场营销专业英语

Unit 1
Text A Marketing Management Philosophy
Text B The Marketing Mix: 4Ps of Marketing
参考译文（Text A） 市场营销管理哲学
Case Wal-Mart Marketing Mix （4Ps） Strategy
Unit 2
Text A Marketing Environment
Text B Environmental Scanning
参考译文（Text A） 市场营销环境
Case SWOT of Coca Cola
Unit 3
Text A Consumer Behavior
Text B Factors Influencing Consumer Behavior
参考译文（Text A） 消费者行为
Case How Does Food Company Phillsbury Arouse Consuming Passions in China?
Unit 4
Text A The Consumer Decision-Making Process
Text B Types of Decision-Making Process and DMU
参考译文（Text A） 消费者决策过程
Case P&G’s Simplifying Solutions to the Proliferation of Consumer Choice
Unit 5
Text A STP Model of Marketing
Text B Market Segmentation
参考译文（Text A） STP营销模型
Case STP Marketing Model of KFC
Unit 6
Text A Product Classification
Text B Product Decision
参考译文（Text A） 产品分类
Case Fashion Supply Chain
Unit 7
Text A Product Life Cycle and Its Implications
Text B Product Life Cycle Management
参考译文（Text A） 产品生命周期及其含义
Case Kit Kat: Revitalising a Brand Leader
Unit 8
Text A Pricing Strategy
Text B How to Price Your Products
参考译文（Text A） 定价策略
Case Apple’s Premium Pricing Strategy and Product Differentiation Strategy
Unit 9
Text A Retail Marketing Strategies
Text B Content Marketing Strategies Boost Customer Loyalty
参考译文（Text A） 零售营销策略
Case A Tailored Fit: How Boohoo Used Digital Marketing to Drive Sales and Grow Revenue
Unit 10
Text A Sales Promotion
Text B Promotional Mix
参考译文（Text A） 促销
Case Frito-Lay Enhances In-store Promotion via Augmented Reality App