作者：郑海涛主编
页数：209页
出版社：东南大学出版社
出版日期：2023
ISBN：9787576605815
电子书格式：pdf/epub/txt
内容简介
本教材是商务英语和国际贸易等专业的主干课程，旨在提高学生的商务函电能力和外贸职业技能。本书“以就业为导向，以任务为驱动，以商务流程为主线”， 通过背景知识介绍、样信实例、常用词汇和表达、练习和训练、知识拓展等部分，培养学生在不同商务流程阶段应具备的函电写作能力和职业素质。本教材适合于高等教育和职业教育商务英语和国际贸易专业学生使用，也适用于社会上从事进出口业务工作的人员提高和拓展函电知识之用。本书分五个模块，十二个项目，每个项目明确了能力目标和主要任务。涵盖了外贸精力各个重要环节的信函写作，还通过介绍和样信等形式介绍了每个模块的背景知识、写作原则、书信格式与构成、以及国际信函的语言特点等。
目录
The Module One Business Correspondence
Project 1 The Layout of Business Letter
Introduction
Indented Style
Blocked Style
The Form of Business Letter
The Envelope
Practice
Supplementary Reading
The Module Two Business Negotiation
Project 2 Establishing Business Relations
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 3 Enquiries and Offers
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 4 Counter-offers & Bid
Introduction
Specimen Letters
Words & Expressions
Practice
Supplermentary Reading
The Module Three Contract Signing
Project 5 Orders and Acceptance
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
The Module Four Execution of Contract
Project 6 Terms of Payment
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 7 Packing
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 8 Shipment
Introduetion
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 9 Insurance
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 10 Complaints and Claims
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
The Module Five Agency & Trading
Project 11 Agencies
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 12 Compensation Trade
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 13 Joint Venture
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
参考答案
参考文献
Project 1 The Layout of Business Letter
Introduction
Indented Style
Blocked Style
The Form of Business Letter
The Envelope
Practice
Supplementary Reading
The Module Two Business Negotiation
Project 2 Establishing Business Relations
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 3 Enquiries and Offers
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 4 Counter-offers & Bid
Introduction
Specimen Letters
Words & Expressions
Practice
Supplermentary Reading
The Module Three Contract Signing
Project 5 Orders and Acceptance
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
The Module Four Execution of Contract
Project 6 Terms of Payment
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 7 Packing
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 8 Shipment
Introduetion
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 9 Insurance
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 10 Complaints and Claims
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
The Module Five Agency & Trading
Project 11 Agencies
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 12 Compensation Trade
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
Project 13 Joint Venture
Introduction
Specimen Letters
Words & Expressions
Practice
Supplementary Reading
参考答案
参考文献
