作者：谢莉
页数：203
出版社：大连理工大学出版社
出版日期：2022
ISBN：9787568534161
电子书格式：pdf/epub/txt
内容简介
《世纪商务英语外贸英文函电》通过大量的技能训练将基础英语技能和外贸英语知识相结合，教授学生撰写商务英语函电、提升个人职业素养。全书共10个单元，每个单元一个学习项目，主题包含商务英语函电写作基础知识、建立业务关系、询盘、报盘、还盘、接收和确认、合同的订立、支付条款、包装、运输、保险、理赔等。本书特色如下：1. 本教材在体例和内容方面采用“模块化、项目化、任务化、案例化”的呈现形式，突出体现高职教育特点。2.教材中融入思政元素，在每个学习项目的学习目标中，明确点明该项目对于学生的职业素养培养目标。每个项目下设一个独立模块，介绍商务文化、商务准则等知识。3.每个项目提供思维导图，让学生在学习之前对要学习的内容一目了然。
作者简介
周新云，湖南外国语职业学院教授，从事商务英语一线教学多年，承担英语主干课程理论教学与实践教学工作，先后系统讲授了《外贸函电》、《商务谈判英语》等核心专业课程，因教学效果突出，被评为湖南省“杰出教师”、长沙市“优秀教师”。
梁婷婷、谢莉，湖南外国语职业学院副教授，从事商务英语一线工作多年，拥有丰富的教材编写经验。
目录
Project 1 Basic Knowledge of Business English Letter Writing
Part 1 Basic Parts of a Business English Letter
Part 2 Basic Formats of Business English Letters
Part 3 The Layout of a Business Email
Part 4 Writing Principles of Business English Letter Writing
Part 5 Related International Trade Knowledge
Part 6 Practical Training
Project 2 Establishing Business Relations
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 3 Inquiries
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 4 Offers & Counter-offers
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 5 Letters of Acceptance and Confirmation, Orders
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 6 Contracts
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 7 Payment
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 8 Shipment
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 9 Packing and Insurance
Part 1 Basic Parts of a Business English Letter
Part 2 Basic Formats of Business English Letters
Part 3 The Layout of a Business Email
Part 4 Writing Principles of Business English Letter Writing
Part 5 Related International Trade Knowledge
Part 6 Practical Training
Project 2 Establishing Business Relations
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 3 Inquiries
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 4 Offers & Counter-offers
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 5 Letters of Acceptance and Confirmation, Orders
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 6 Contracts
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 7 Payment
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 8 Shipment
Part 1 Basic Knowledge
Part 2 Sample Letters
Part 3 Useful Expressions
Part 4 Related International Trade Knowledge
Part 5 Practical Training
Project 9 Packing and Insurance
