作者：杨翠萍
页数：287
出版社：清华大学出版社
出版日期：2021
ISBN：9787302444510
电子书格式：pdf/epub/txt
内容简介
本教程选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高、语言地道。教程板块设计突出国际商务知识的传授与英语技能提高的结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务实践”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面交际的任务，是本教程的一大特色。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径：ftp：//ftp.tup.tsinghua.edu.cn。 本教程适合大学商务英语专业的学生及准备参加BEC（Business English Certificates）等商务英语考试的人员使用。
目录
Lead-in………………………………………………………………………………………………2
Reading: Wal-Mart：From Folk Hero to Corporate
Monster…………………………………………………………………………3
Business Practice………………………………………………………………………..11
Relevant Extension……………………………………………………………………15
Unit 1 Companies ……………………………1
Lead-in……………………………………………………………………………………………24
Reading: The Product Life Circle………………………………………….25
Business Practice………………………………………………………………………..36
Relevant Extension……………………………………………………………………43
Unit 2 Products ……………………………..23
Lead-in……………………………………………………………………………………………52
Reading: What Is Marketing Anyway?……………………………….53
Business Practice………………………………………………………………………..62
Relevant Extension……………………………………………………………………70
Lead-in……………………………………………………………………………………………76
Reading: Advertising of, by, and for the People…………….76
Business Practice………………………………………………………………………..87
Relevant Extension……………………………………………………………………92
Unit
Unit
Marketing ……………………………51
Advertisements …………………..75
Lead-in…………………………………………………………………………………………122
Reading: Power at Last………………………………………………………….122
Business Practice……………………………………………………………………..133
Relevant Extension…………………………………………………………………136
Lead-in…………………………………………………………………………………………144
Reading: What, Exactly, Is a Brand?…………………………………145
Business Practice……………………………………………………………………..155
Relevant Extension…………………………………………………………………162
Unit
Unit
Consumers ………………………..121
Brands ………………………………143
Lead-in…………………………………………………………………………………………170
Reading: When It’s Time to Think Again…………………………171
Business Practice……………………………………………………………………..181
Relevant Extension…………………………………………………………………188
Unit 8 Business Leadership …………..169
Lead-in……………………………………………………………………………………………98
Reading: A Sales Formula That’s Pure Magic………………….99
Business Practice……………………………………………………………………..110
Relevant Extension…………………………………………………………………115
Unit 5 Sales …………………………………..97
Lead-in…………………………………………………………………………………………196
Reading: Executives Must Pull Together like Rowers
in the Boat Race……………………………………………………198
Business Practice……………………………………………………………………..208
Relevant Extension…………………………………………………………………214
Lead-in…………………………………………………………………………………………224
Reading: Businesses Must Learn to Let Go……………………226
Business Practice……………………………………………………………………..236
Relevant Extension…………………………………………………………………243
Unit
Unit
Teamwork …………………………195
Innovations ………………………223
附录１ Glossary …………………………………..253
附录２ Phrases & Expressions ………………263
附录３ Activity File ………………………………267
Reading: Wal-Mart：From Folk Hero to Corporate
Monster…………………………………………………………………………3
Business Practice………………………………………………………………………..11
Relevant Extension……………………………………………………………………15
Unit 1 Companies ……………………………1
Lead-in……………………………………………………………………………………………24
Reading: The Product Life Circle………………………………………….25
Business Practice………………………………………………………………………..36
Relevant Extension……………………………………………………………………43
Unit 2 Products ……………………………..23
Lead-in……………………………………………………………………………………………52
Reading: What Is Marketing Anyway?……………………………….53
Business Practice………………………………………………………………………..62
Relevant Extension……………………………………………………………………70
Lead-in……………………………………………………………………………………………76
Reading: Advertising of, by, and for the People…………….76
Business Practice………………………………………………………………………..87
Relevant Extension……………………………………………………………………92
Unit
Unit
Marketing ……………………………51
Advertisements …………………..75
Lead-in…………………………………………………………………………………………122
Reading: Power at Last………………………………………………………….122
Business Practice……………………………………………………………………..133
Relevant Extension…………………………………………………………………136
Lead-in…………………………………………………………………………………………144
Reading: What, Exactly, Is a Brand?…………………………………145
Business Practice……………………………………………………………………..155
Relevant Extension…………………………………………………………………162
Unit
Unit
Consumers ………………………..121
Brands ………………………………143
Lead-in…………………………………………………………………………………………170
Reading: When It’s Time to Think Again…………………………171
Business Practice……………………………………………………………………..181
Relevant Extension…………………………………………………………………188
Unit 8 Business Leadership …………..169
Lead-in……………………………………………………………………………………………98
Reading: A Sales Formula That’s Pure Magic………………….99
Business Practice……………………………………………………………………..110
Relevant Extension…………………………………………………………………115
Unit 5 Sales …………………………………..97
Lead-in…………………………………………………………………………………………196
Reading: Executives Must Pull Together like Rowers
in the Boat Race……………………………………………………198
Business Practice……………………………………………………………………..208
Relevant Extension…………………………………………………………………214
Lead-in…………………………………………………………………………………………224
Reading: Businesses Must Learn to Let Go……………………226
Business Practice……………………………………………………………………..236
Relevant Extension…………………………………………………………………243
Unit
Unit
Teamwork …………………………195
Innovations ………………………223
附录１ Glossary …………………………………..253
附录２ Phrases & Expressions ………………263
附录３ Activity File ………………………………267
