作者：何高大总主编
页数：153页
出版社：北京理工大学出版社
出版日期：2021
ISBN：9787576304275
电子书格式：pdf/epub/txt
内容简介
本书以文化维度、高低语境等跨文化交际理论为基础, 有针对性地介绍了社交媒体与电话、会议、谈判、写作、身势语、时间观与空间观、商务管理及人际构建等跨文化商务活动。图书内容集音频、视频和阅读为一体, 以具体商务情境为依托, 将文化学习与商务实践活动有机地融合在一起。充分体现了“以学生为中心”的教育理念, 在尊重商务英语教育基本特点和语言学习基本规律的前提下, 设置了循序渐进的习环节, 各部分语料的长度和难度成阶梯式递进。引领学生参与跨文化商务交流相关的一系列体验与反思活动, 全面拓展其外语和相关商务知识, 培养跨文化交际意识, 提高跨文化商务素养和跨文化交际能力。
作者简介
毛眺源，男，博士（后），特聘教授，博士生导师。于北京外国语大学中国外语与教育研究中心获得语言学博士（期间在麻省理工学院语言学与哲学系进行博士学业联合培养），以及在麻省理工学院语言学与哲学系从事博士后研究。在清华大学出版社出版专著《中国英语学习者导句语类研究》，在Language, Language and Linguistics,《外国语》《现代外语》等 外核心期刊发表论文多篇。
目录
Unit 1 A Glance at Cultural Diversity
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 2 Social Media and Telephone in Intercultural Business
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 3 Intercultural Business Meetings
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 4 Intercultural Business Negotiation
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B.Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 5 Intercultural Business Writing
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 6 Body Language in Business Communication
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 7 Time and Space in Business Communication
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 8 Intercultural Management in Business Communication
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 9 Building a Relationship in Business Communication
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 2 Social Media and Telephone in Intercultural Business
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 3 Intercultural Business Meetings
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 4 Intercultural Business Negotiation
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B.Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 5 Intercultural Business Writing
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 6 Body Language in Business Communication
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 7 Time and Space in Business Communication
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 8 Intercultural Management in Business Communication
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
Unit 9 Building a Relationship in Business Communication
Overview
Learning objectives
Section 1 Let’s read
Section 2
A. Let’s watch
B. Let’s talk
Section 3 Let’s share
Section 4 Let’s explore
Section 5 Let’s extend
Section 6 Exercises
Section 7 Self-assessment checklist
