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世纪商务英语阅读教程:Ⅰ:专业篇

封面

作者:刘杰英总主编

页数:154页

出版社:大连理工大学出版社

出版日期:2021

ISBN:9787568530521

电子书格式:pdf/epub/txt

内容简介

根据目前高职高专学生实际英语水平的变化情况,第七版教材继续延用“碎片化阅读”的编写理念,在学生用书每个单元的阅读选材上采用“N个短篇+1个长篇”的体例,设计了大量反映单元主题内容的碎片化阅读材料,以 好地适应学生的接受水平,这一点在专业篇中表现得尤为突出。 《世纪商务英语阅读教程(专业篇Ⅰ第7版十二五职业教育 规划教材)》以微观角度的具体商务为主线,介绍公司的业务运营,为学习者以后工作提供必要的感性学习材料。

目录

Unit 1 Business Ownership
Part l Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 2 Company Structure and Corporate Culture
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 3 Marketing
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 4 Distribution Channel
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 5 Promotion
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 6 E-commerce & Cross-border E-commerce
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 7 Financial Management
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 8 Real Estate
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 9 Risk Management and Insurance
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 10 Business Law & Business Ethics
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading

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Article Title:《世纪商务英语阅读教程:Ⅰ:专业篇》
Article link:https://www.teccses.org/1316782.html