作者：刘杰英总主编
页数：154页
出版社：大连理工大学出版社
出版日期：2018
ISBN：9787568514750
电子书格式：pdf/epub/txt
内容简介
《世纪商务英语阅读教程（专业篇 1 第6版）/“十二五”职业教育国家规划教材》以微观角度的具体商务为主线，介绍公司的业务运营，为学习者以后工作提供必要的干性学习材料。 第六版专业篇的结构简化为主题介绍（Topic Introduction）、阅读技巧操练（Reading Skills Practice）和综合阅读（Comprehensive Reading）三大模块。大的变化是将第二部分的阅读技巧介绍通过阅读任务的特别设计变成了各种阅读技巧的运用，同时将实用文体的阅读融入阅读技巧的运用部分同时操练，与“综合阅读”部分相得益彰，从而综合培养学生运用各种阅读技巧从商务文本材料中获取相关商务信息的能力。这样的结构更突出专业篇对阅读技巧的运用和业务能力的实践这两方面的侧重，从而凸显全套教材从基础篇理论素养的培养到专业篇实践能力的锻炼这样一个循序渐进的特点。
目录
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 2 Company Structure and Corporate Culture
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 3 Marketing
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 4 Distribution Channel
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 5 Promotion
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 6 E-commerce & Cross-border E-commerce
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 7 Financial Management
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 8 Real Estate
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 9 Risk Management and Insurance
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 10 Business Law & Business Ethics
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
