作者：吴石梅，李子丹，张彤，许雷，饶梅芳
页数：122
出版社：清华大学出版社
出版日期：2021
ISBN：9787302572923
电子书格式：pdf/epub/txt
内容简介
商务英语是一门外贸业务与英语书面表达相结合的实用英语课程。本书编者通过市场调研，结合职业院校商务英语专业、靠前贸易等专业的人才专业培养目标，将这门专业核心课程的教学内容划分为两大教学模块。模块从外贸函电课程的书写原则和特点、商务信函的基本格式和写作原则入手；第二模块按照靠前贸易流程，以交易磋商—合同签订—合同履行—出口善后为主线，涵盖建立业务关系、询价、报盘、还盘、订购、签合同、支付、包装、装运、保险以及索赔和理赔等实务流程，介绍各种商务信函的内容、语言特点和表达方式。
本书每个单元的教学内容包括主题对话与谈判、主题介绍、业务背景、信函样例、生词注释、写作技巧、实用短语与句子、综合练习、模拟训练、辅助信息以及参考答案等部分，其中“主题对话与谈判”“业务背景”和“模拟训练”颇具特色。
本书适合高职高专靠前商务专业作为教材使用，也可供感兴趣的读者参考阅读。
作者简介
吴石梅,广东科学职业技术学院应用外语学院副院长、副教授，经济师，国际人才考试高级培训师，全国外贸跟单员培训师，学校专业领军人才，专业带头人。主要研究方向：外语教学与研究、职业教育研究。从事教育教学工作19年，主持或参与各级各类课题27项，其中主持14项，到账经费300多万元。主持研究项目获得省级教学成果奖二等奖，获得其他各级各类奖项23项。公开发表学术论文26篇。出版教育教学创新型教材4本。
本书特色
《商务英语函电》 从企业和学生对实践工作的需求出发，以高职毕业生所重事的外贸岗位所应具备的函电处理能力为依据，有针对性地选取教学内容；依托外贸企业真实案例，创设真实职场氛围，实现教材情境化；教材内容编排逻辑符合学生认知规律，深入浅出、任务驱动；教学活动设计趣味化，以小组活动、角色扮演等方式驱动整个教学过程，使学习不枯燥，不乏味；教学理念时代化，融入学习成果导向和产出导向为核心理念。教材内容紧跟时代步伐，体现三化特色：教学内容模块化、情境化、任务化。
目录
Contents目录
Module OneBusiness Letter Writing
Pre瞭ext 1Writing Principles and Language Features
ⅠPreparation before Writing
ⅡWriting Principles and Language Features
ⅢExercises
Pre瞭ext 2Structure and Formats
ⅠThe Structure of Business Letters
ⅡThe Format of Business Letters
ⅢLetter Styles and Punctuations of Business Letter
ⅣAddressing the Envelope
ⅤExercises
Module TwoVarious Business Letter
Submodule One: Business Consultation
Unit 1Establishing Business Relations
ⅠRole瞤lay
Task ASituational Communication
Task BReading & Speaking
Task CKnowing about Basic Knowledge
ⅡHave a Try
Task ACorrespondence
Task BLetter瞱riting Guide
Task CReading & Completing
ⅢExercises
Unit 2Enquiries and Replies
ⅠRole瞤lay
Task A Situational Communication
Task BReading & Speaking
Task CKnowing about Basic Knowledge
ⅡHave a Try
Task ACorrespondence
Task BLetter瞱riting Guide
Task CReading & Completing
ⅢExercises
Unit 3Offer and Counteroffer
ⅠRole瞤lay
Task ASituational Communication
Task BReading & Speaking
Task CKnowing about Basic Knowledge
ⅡHave a Try
Task ACorrespondence
Task BLetter瞱riting Guide
Task CReading
ⅢExercises
Submodule Two: Contract Negotiation
Unit 4Orders
ⅠRole瞤lay
Task ASituational Communication
Task BReading & Speaking
Task CKnowing about Basic Knowledge
ⅡHave a Try
Task ACorrespondence
Task BLetter瞱riting Guide
Task CReading & Completing
ⅢExercises
Task APractice
Task BSimulation
Unit 5Acceptance and Contract
ⅠRole瞤lay
Task ASituational Communication
Task BReading & Speaking
Task CKnowing about Basic Knowledge
ⅡHave a Try
Task ACorrespondence
Task BLetter瞱riting Guide
Task CReading & Completing
ⅢExercises
Task APractice
Task BSimulation
Unit 6Terms of Payment
ⅠRole瞤lay
Task ASituational Communication
Task BReading & Speaking
Task CKnowing about Basic Knowledge
ⅡHave a Try
Task ACorrespondence
Task BLetter瞱riting Guide
Task CReading & Completing
ⅢExercises
Task APractice
Task BSimulation
Unit 7Packing
ⅠRole瞤lay
Task ASituational Communication
Task BReading & Speaking
Task CKnowing about Basic Knowledge
ⅡHave a Try
Task ACorrespondence
Task BLetter瞱riting Guide
Task CReading & Completing
ⅢExercises
Task APractice
Task BSimulation
Submodule Three: Fulfillment of Contract
Unit 8Shipment
ⅠRole瞤lay
Task ASituational Communication
Task BReading & Speaking
Task CKnowing about Basic Knowledge
ⅡHave a Try
Task ACorrespondence
Task BLetter瞱riting Guide
Task CReading & Completing
ⅢExercises
Task APractice
Task BSimulation
Unit 9Insurance
ⅠRole瞤lay
Task ASituational Communication
Task BReading & Speaking
Task CKnowing about Basic Knowledge
ⅡHave a Try
Task ACorrespondence
Task BLetter瞱riting Guide
Task CReading & Completing
ⅢExercises
Task APractice
Task BSimulation
Submodule Four: Troubleshooting of Business
Unit 10Complaint，Claim and Settlement
ⅠRole瞤lay
Task ASituational Communication
Task BReading & Speaking
Task CKnowing about Basic Knowledge
ⅡHave a Try
Task ACorrespondence
Task BLetter瞱riting Guide
Task CReading & Completing
ⅢExercises
Task APractice
Task BSimulation
参考文献
