作者：张启途，郭艳利主编
页数：198页
出版社：对外经济贸易大学出版社
出版日期：2021
ISBN：9787566322500
电子书格式：pdf/epub/txt
内容简介
本书倒推外贸工作过程, 根据贸易过程的9个基本步骤, 设计9个基本贸易情景, 涉及整个贸易工作流程中最重要的内容, 以外贸人物真实工作过程引导大家学习每个工作任务。9个基本贸易情景分别为岗位认知、找客户、谈价格、谈付款、谈装运、谈包装、谈保险、签合同、谈索赔。每个工作任务情景又分为基础知识、工作背景、电子邮件写作、商务对话、实践拓展、综合练习等模块。教材以商务函电写作为主, 同时训练商务英语口语、现代电子商务营销手段等技能, 综合训练英语写说交际和商务实战技能。
作者简介
张启途，潍坊职业学院教师。
郭艳利，潍坊科技学院教师。
目录
Scene 1 Work Cognition
Basic Knowledge
Work Background
Section 1 Writing
Basics about E-mails
Section 2 Speaking
Interview for a Job
Section 3 Real Practice
Practical Skills： Register an E-mail Account
Task of Practice： Sending an E-mail
Exercises
Scene 2 Getting Customers
Basic Knowledge
Work Background
Section 1 Writing
Establishing Business Relationships
Invitation to Trade Fairs
Sales Promotion
Section 2 Speaking
Invitation to Canton Fair
Section 3 Real Practice
Practical Skills： How to Search Buyers on Alibaba?
Task of Practice： Search Buyers on Alibaba．com by Keywords
Exercises
Scene 3 Talking about the Price
Basic Knowledge
Work Background
Section 1 Writing
General Inquiry
Specific Inquiry
Offer
Counter Offer
Counter-counter Offer
Acceptance and Order
Section 2 Speaking
Talking Price of QQ Kite
Section 3 Real Practice
Practical Skills： How to Post New Product on Alibaba．com?
Task of Practice： Make Offers Based on FOB， CFR， CIF Terms
Exercises
……
Scene 4 Talking about the Payment
Scene 5 Talking about the Shipment
Scene 6 Talking about the Packing
Scene 7 Talking about the Insurance
Scene 8 Signing the Contract
Scene 9 Talking about Claims
Key to Exercises
References
