作者：李晓明编著
页数：163页
出版社：经济管理出版社
出版日期：2020
ISBN：9787509675830
电子书格式：pdf/epub/txt
内容简介
本书在介绍国际商务理论的基础上, 系统地阐述了国际商务谈判流程过程中的基础知识和技巧, 注重理论联系实际、案例分析与理论知识相结合, 强调文化差异和沟通对国际商务谈判的影响, 穿插不同国家的文化内涵, 以及与商务谈判相关的商务礼仪知识和经验。
作者简介
李晓明，长安大学经济与管理学院教授，西安欧亚学院特聘专家，西安交通大学管理学院管理科学与工程专业博士、工商管理专业博士后。长期从事留学生商务沟通管理的教学与研究工作。
目录
Part 1 Business Theory
Chapter 1 Introduction of Business Negotiation
1．1 Basic Concept and Features of Business Negotiation
1．1．1 Concept of Business Negotiation
1．1．2 Features of Business Negotiation
1．2 Classifications and Functions of Business Negotiations
1．2．1 Classifications of Business Negotiations
1．2．2 The Functions of Business Negotiations
1．3 Principles and Evaluation Criterions for Business Negotiation
1．3．1 Principles of Business Negotiation
1．3．2 Evaluation Criterions for Business Negotiation
1．4 Summary
Chapter 2 Related Theory
2．1 Adaptation Theory
2．2 Different Styles in Business Negotiation
2．2．1 Cultural Differences in Customs and Behaviors
2．2．2 Negotiation Styles of Different Countries and Regions
2．3 Summary
……
Chapter 1 Introduction of Business Negotiation
1．1 Basic Concept and Features of Business Negotiation
1．1．1 Concept of Business Negotiation
1．1．2 Features of Business Negotiation
1．2 Classifications and Functions of Business Negotiations
1．2．1 Classifications of Business Negotiations
1．2．2 The Functions of Business Negotiations
1．3 Principles and Evaluation Criterions for Business Negotiation
1．3．1 Principles of Business Negotiation
1．3．2 Evaluation Criterions for Business Negotiation
1．4 Summary
Chapter 2 Related Theory
2．1 Adaptation Theory
2．2 Different Styles in Business Negotiation
2．2．1 Cultural Differences in Customs and Behaviors
2．2．2 Negotiation Styles of Different Countries and Regions
2．3 Summary
……
Part 2 Negotiation Process
Part 3 Negotiation Etiquette
Part 4 Negotiation Exercise
References
