作者：程永伟、何韩、余浩然
页数：271
出版社：清华大学出版社
出版日期：2020
ISBN：9787302560203
电子书格式：pdf/epub/txt
内容简介
本书介绍了敦煌平台的开店流程，主要内容包括敦煌平台的注册认证、选品、产品上传、运营以及店铺和客服维护。敦煌平台是一个老牌的电商平台，平台各方面都比较成熟，对于跨境电商从业人员是一个很不错的选择，但是目前市面上没有系统介绍这个平台的教材。本书十分详细地介绍了如何在敦煌平台开店，不仅适应高校教材市场的需要，同时兼顾社会图书的需要，对于跨境电商专业的学生和跨境电商从业人员来说，操作性、实用性都很强。
作者简介
程永伟，女，1980年11月生，汉族，湖北英山人，2002年毕业于兰州理工大学英语系；2005年毕业于湖南大学外国语学院，获外国语言学及应用语言学硕士学位。现任莆田学院商务英语系讲师。
本书特色
本书为校企合作教材，主要介绍了DHgate平台的开店流程，主要内容包括敦煌平台的注册认证、选品、产品上传、运营以及店铺和客服维护。
本书十分详细地介绍了如何在DHgate平台开店，不仅适合应用型本科的教学，同时兼顾社会图书的需要，对于跨境电商专业的学生和跨境电商从业人员来说，操作性、实用性都很强。
古有丝绸之路，黄沙飞扬，骆驼缓行，深知前路漫漫。
今有敦煌平台，一带一路，买卖畅达，却道联网奇妙。
目录
目 录
学习项目1 认识并注册认证DHgate平台 ·····································································1
学习任务1 认识DHgate平台 ···········································································2
学习任务2 注册认证DHgate平台 ···································································6
学习项目2 熟悉DHgate平台选品技巧 ········································································19
学习任务1 了解选品的基本知识 ···································································20
学习任务2 利用DHgate平台选品 ·································································24
学习任务3 利用其他渠道选品 ·······································································29
学习任务4 利用工具选品 ···············································································37
学习任务5 分析目标市场 ···············································································47
学习任务6 寻找供应商 ···················································································49
学习项目3 掌握DHgate平台产品发布技巧 ······························································58
学习任务1 填写产品基本信息 ·······································································59
学习任务2 填写产品销售信息 ·······································································73
学习任务3 填写产品内容描述 ·······································································80
学习任务4 填写产品包装信息 ·······································································94
学习任务5 设置运费 ·······················································································98
学习任务6 设置产品有效期和售后服务模板 ·············································103
学习项目4 认识国际物流与DHgate平台海外仓 ···················································112
学习任务1 认识国际物流 ·············································································113
学习任务2 选择物流公司与货运方式 ························································119
