作者：祁世明易明勇
页数：244页
出版社：安徽大学出版社
出版日期：2020
ISBN：9787566420312
电子书格式：pdf/epub/txt
内容简介
《商务英语阅读（上册）》依据《商英国标》，结合商务英语专业教学大纲要求，以“商务 英语”模式编写，着重夯实学生的语言基本功，兼顾商务知识和人文素养同步提升。《商务英语阅读（上册）》材分上下两册，每册12个单元，每单元两篇阅读文章（Text A和Text B）。主题涵盖互联网、广告、电子商务、媒体、品牌建设、企业文化、一带一路等诸多商务活动领域；每单元包含Text A和Text B两篇阅读材料，一篇侧重精读，一篇侧重课后泛读；每篇阅读材料后配以相关术语、重要理论及相应的练习。《商务英语阅读（上册）》材适用于高等学校商务英语专业和英语专业（商务方向）的本科学生，也可供商务人士及广大商务英语爱好者参考阅读。
作者简介
祁世明，副教授，滁州学院国际交流合作处副处长。主要研究方向为：商务英语和英语教学。主持安徽省地方应用型高水平大学建设子项目“商务英语重点建设专业”等省厅重点项目、校级项目10余项，出版教材及学术专著数部；在国内外核心学术刊物上发表学术期刊论文数十篇。
本书特色
《新活力商务英语系列 商务英语阅读》依据《商英国标》，结合商务英语专业教学大纲要求，以“商务+英语”模式编写，本教材适用于高等学校商务英语专业和英语专业(商务方向)的本科学生，也可供商务人士及广大商务英语爱好者参考阅读。
目录
Unit 1 Internet
Text A
How 5G Will Impact Global Industries.the Economy and You
Text B
Facebook Wants to Bring the Internet to 5Billion-But Can It
Unit 2 Advertising
Text A
A Reality Check on Advertising Relevancy and Personalization
Tlext B
Truth in Advertising：Achieving Transparency with Media Rebates to Fuel Growth
Unit 3 E-commerce
Text A
7 Priceless E-commerce Tips for Small Businesses
Text B
OceanX and the E-commerce Subscription Wave
Unit 4 Public Relations
Text A
International Public Relations Practice
Text B
A Tangled Web—The“Truth”About PR Ethics
Unit 5 Media
TextA
New Media，New Technology，New Ideas or New Headaches
Text B
How the Social-networking Giant Has Changed America
Unit 6 Brand
Text A
What Makes Brands Great
Text B
Levi’s:Below the Comfort Zone
Unit 7 C orp orate Culture
Text A
Diversity in Corporate Culture Starts with Inclusion
Text B
11 Tips for Building a Solid Company Culture
with In-house and Remote Employees
Unit 8 Busine s s Etiquette
Text A
How to Use Electronic Communication to Turn Prospects into Clients
Text B
Top 10 Business E-mail Etiquette Basics You Need to Know
Unit 9 Cross.cultural Communicatior
Text A
High-context vs.Low-context Communication
Text B
Geert Hofstede’S CiJilLJral Dimensions
Unit 10 Merger and Ac quisition
TextA
How to Prevent Business Break-ups—or End Them Amicably r
Text B
One R.eason Mergers Fail：The Two Cultures Aren’t Compatible
Unit 11 International Trade
TextA
Free Trade VS.Protectionism
Text B
SlowbaIizalion：The Future of Global Commerce
Unit 12 The Belt and Road
Text A
BRI，a New Engine for World Economy
Text B
Belt and Road Initiative Brings New Opportunities to Africa
Text A
How 5G Will Impact Global Industries.the Economy and You
Text B
Facebook Wants to Bring the Internet to 5Billion-But Can It
Unit 2 Advertising
Text A
A Reality Check on Advertising Relevancy and Personalization
Tlext B
Truth in Advertising：Achieving Transparency with Media Rebates to Fuel Growth
Unit 3 E-commerce
Text A
7 Priceless E-commerce Tips for Small Businesses
Text B
OceanX and the E-commerce Subscription Wave
Unit 4 Public Relations
Text A
International Public Relations Practice
Text B
A Tangled Web—The“Truth”About PR Ethics
Unit 5 Media
TextA
New Media，New Technology，New Ideas or New Headaches
Text B
How the Social-networking Giant Has Changed America
Unit 6 Brand
Text A
What Makes Brands Great
Text B
Levi’s:Below the Comfort Zone
Unit 7 C orp orate Culture
Text A
Diversity in Corporate Culture Starts with Inclusion
Text B
11 Tips for Building a Solid Company Culture
with In-house and Remote Employees
Unit 8 Busine s s Etiquette
Text A
How to Use Electronic Communication to Turn Prospects into Clients
Text B
Top 10 Business E-mail Etiquette Basics You Need to Know
Unit 9 Cross.cultural Communicatior
Text A
High-context vs.Low-context Communication
Text B
Geert Hofstede’S CiJilLJral Dimensions
Unit 10 Merger and Ac quisition
TextA
How to Prevent Business Break-ups—or End Them Amicably r
Text B
One R.eason Mergers Fail：The Two Cultures Aren’t Compatible
Unit 11 International Trade
TextA
Free Trade VS.Protectionism
Text B
SlowbaIizalion：The Future of Global Commerce
Unit 12 The Belt and Road
Text A
BRI，a New Engine for World Economy
Text B
Belt and Road Initiative Brings New Opportunities to Africa
