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商务英语阅读:上册:Ⅰ

封面

作者:国晓立,周树玲主编

页数:188页

出版社:对外经济贸易大学出版社

出版日期:2019

ISBN:9787566320438

电子书格式:pdf/epub/txt

内容简介

本次修订的第四版做了如下的调整:1. 进一步更新原来的阅读文章,将有些内容过时的文章替换为最新的话题文章,包含跨境电商,“一带一路”倡议,中非论坛等话题。2. 修订了上一版中存在的错误。本书适用于高职高专商务英语专业学生,也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。

作者简介

国晓立,山东外贸职业学院基础英语教研室主任、讲师,主编我社出版的《商务英语阅读(上下册)》《外贸英语口语随身听》《口译教程》。

本书特色

本次修订的第四版做了如下的调整:1. 进一步更新原来的阅读文章,将有些内容过时的文章替换为最的话题文章,包含跨境电商,“一带一路”倡议,中非论坛等话题。2. 修订了上一版中存在的错误。本书适用于高职高专商务英语专业学生,也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。

目录

Unit 1 International Trade
Fast Reading I US Presses Japan on Farm Imports and India on World Trade Talks
Fast Reading II New Modes of Foreign Trade to Boost Pearl River Area Innovation

Unit 2 Settling Disputes-the WTO’s Unique Contribution
Fast Reading I Integrated Negotiation
Fast Reading II Farmers in Iowa Concerned about US-China Trade Dispute

Unit 3 Globalization and Its Impact on the Business
Fast Reading I Population and Globalization
Fast Reading II China’s Cross-border E-commerce Trade Up 80 pct in 2017

Unit 4 Can Sino-US Trade Friction Be Solved by Appreciation of RMB?
Fast Reading I Optimism towards Belt and Road Boosts Renminbi Internationalization
Fast Reading II As Asian Currencies Lose Value, Can Governments Avoid a Crisis?

Unit 5 Don’t Fence Me Out!
Fast Reading I Xi Says China to Lower Trade Barriers as Beijing Files WTO Complaint against US
Fast Reading II EU Proposes Protection for Plastic Bottle Industry

Unit 6 China, Dumping or Not
Fast Reading I China Seeks WTO Dispute Settlement with US
Fast Reading II China Seeking Trade Sanctions against US in Anti-dumping Case

Unit 7 The Force behind the Nike Empire
Fast Reading I Walmart and the Middle Class, Sinking Together
Fast Reading II Milton Hershey Created a Successful Business and Built a Sweet Town
……

Unit 8 Regional Economic Integration
Unit 9 Environment, Trade, and Investment
Unit 10 Negotiation Skills and Strategies
Unit 11 “Toyota” of China
Unit 12 The Survival of the Old Brands
Unit 13 E-commerce: Doing Business Online
Unit 14 China’s Door Now Wide-Open for Foreign Banks
Unit 15 Known Brands Acquiring Name Recognition
Unit 16 Multinational Companies

References

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Article Title:《商务英语阅读:上册:Ⅰ》
Article link:https://www.teccses.org/1097203.html