作者：窦琳江怡平主编
页数：186页
出版社：东南大学出版社
出版日期：2019
ISBN：9787564184322
电子书格式：pdf/epub/txt
内容简介
本教材共10个单元, 从面试、工作、商务汇报、品牌、广告、市场营销、销售、商务礼仪、商务会议和商品交易会这十大商务环境着手, 使得学生在了解各个商务环境的过程中, 挺高听力及口语。每个单元均设置单元学习目标, 介绍重点语汇, 此外还设置形式多样的练习题, 听力部分有填空题、选择题、正误辨析题、简答题、配对题等, 口语部分有角色扮演、对话、独白、辩论、小组讨论等, 听和说紧密结合, 围绕商务情境。培养学生商务环境下的听说能力。
本书特色
本教材共10个单元，从面试、工作、商务汇报、品牌、广告、市场营销、销售、商务礼仪、商务会议和商品交易会这十大商务环境着手，使得学生在了解各个商务环境的过程中，挺高听力及口语。每个单元均设置单元学习目标，介绍重点语汇，并设置形式多样的练习题，听力部分有填空题、选择题、正误辨析题、简答题、配对题等，口语部分有角色扮演、对话、独白、辩论、小组讨论等，听和说围绕商务情境紧密结合，培养学生商务环境下的听说能力。
目录
Unit 1 Interview
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 2 Job and Career
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 3 Business Presentation
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 4 Branding
Part I Lead-in Tasks
Part II Listening Tasks
Part m Speaking Tasks
Part IV Additional Tasks
Unit 5 Advertising
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 6 Marketing
Part I Lead-in Tasks
Part 11 Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 7 Sales
Part [ Lead-in Tasks
Part 11 Listening Tasks
Part m Speaking Tasks
Part IV Additional Tasks
Unit 8 Business Etiquette
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 9 Business Meetings
Part I Lead-in Tasks
Part II Listening Tasks
Part m Speaking Tasks
Part IV Additional Tasks
Unit 10 Trade Fair
Part 1 Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 2 Job and Career
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 3 Business Presentation
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 4 Branding
Part I Lead-in Tasks
Part II Listening Tasks
Part m Speaking Tasks
Part IV Additional Tasks
Unit 5 Advertising
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 6 Marketing
Part I Lead-in Tasks
Part 11 Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 7 Sales
Part [ Lead-in Tasks
Part 11 Listening Tasks
Part m Speaking Tasks
Part IV Additional Tasks
Unit 8 Business Etiquette
Part I Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
Unit 9 Business Meetings
Part I Lead-in Tasks
Part II Listening Tasks
Part m Speaking Tasks
Part IV Additional Tasks
Unit 10 Trade Fair
Part 1 Lead-in Tasks
Part II Listening Tasks
Part III Speaking Tasks
Part IV Additional Tasks
