作者：方秀才
页数：126页
出版社：安徽大学出版社
出版日期：2020
ISBN：9787566420497
电子书格式：pdf/epub/txt
内容简介
本书共16个单元, 每单元有一篇导入文章, 供学生了解背景知识 ; 包含4篇听力材料, 前两篇内容贴合实际, 侧重锻炼学生的听力能力, 后两篇内容更为深入, 侧重锻炼学生的口语能力。
作者简介
方秀才，教授，淮南师范学院外国语学院副院长。主要研究方向：商务英语、语言测试学、语料库语言学和外语教学理论与实践。中国语言测试学会会员、中国语料库语言学协会会员。出版学术专著（26万字）1部；发表论文20余篇，其中SSCI和CSSCI论文10篇；发表实用新型专利2项；主持教育部项目1项、省校级质量工程项目10余项。
目录
Unit 1 Career Plan and Preparation
Section Ⅰ Lead-in
Career Preparation for College Students: Work-based Learning
Section Ⅱ Listening
CLIP ONE How to Make a Career Plan
CLIP TWO Career Plan Mistakes to Avoid
Section Ⅲ Speaking
The Clearest Path to a Career That’s Right for You
Section Ⅳ Further Learning
Unit 2 Job Hunting
Section Ⅰ Lead-in
How to Apply for a Job
Section Ⅱ Listening
CLIP ONE Job Search Tips: Job Search Strategies and Tactics
CLIP TWO How to Write a Great Two-page Resume
Section Ⅲ Speaking / 15
Six Job Search Trends That Are Changing the Employment Game
Section Ⅳ Further Learning
Unit 3 Job Interview
Section Ⅰ Lead-in
Top Ten Job Interview Etiquette Tips
Section Ⅱ Listening
CLIP ONE How to Prepare for a Job Interview
CLIP TWO Tips for Coping with Job Interview Anxiety
Section Ⅲ Speaking
Interview Question:
“What Do People Most Often Criticize About You?”
Section Ⅳ Further Learning
Unit 4 Workplace Personality
Section Ⅰ Lead-in
Personality in the Workplace: Why It’s Important & Five Tests to Measure It
Section Ⅱ Listening
CLIP ONE How Personality Affects Work Behavior
CLIP TWO Personality Types in the Workplace
Section Ⅲ Speaking / 31
Difficult Personalities at Work: Is It Me, or Them?
Section Ⅳ Further Learning
Unit 5 Creativity
Section Ⅰ Lead-in
What Is Creativity? Defining the Skill of the Future
Section Ⅱ Listening
CLIP ONE The Importance of Creativity in Business
CLIP TWO How to Foster Creativity Within Your Organization
Section Ⅲ Speaking
Understanding the Psychology of Creativity
Section Ⅳ Further Learning
Unit 6 Teamwork
Section Ⅰ Lead-in
Nine Tips for Better Teamwork
Section Ⅱ Listening
CLIP ONE Ten Tips for Quality Teamwork
CLIP TWO Important Teamwork Skills That Employers Value
Section Ⅲ Speaking
Five Stages of Team Development
Section Ⅳ Further Learning
Unit 7 Time Management
Section Ⅰ Lead-in
Time Management
Section Ⅱ Listening/52
CLIP ONE How to Find Time for Yourself
CLIP TWO Six Ways to Find More Time in a Busy Schedule
Section Ⅲ Speaking
Time Management Tips and Tricks
Section Ⅳ Further Learning
Unit 8 Business Etiquette
Section Ⅰ Lead-in
Four Reasons Why Business Etiquette Is Essential
Section Ⅱ Listening
CLIP ONE What Is Proper Business Etiquette?
CLIP TWO International Etiquette for Business People
Section Ⅲ Speaking
International Dining Etiquette
Section Ⅳ Further Learning
Unit 9 Leadership
Section Ⅰ Lead-in
Top Ten Leadership Skills
Section Ⅱ Listening
CLIP ONE Want to Be a Better Business Leader? Do These Five Things
CLIP TWO Lewin’s Leadership Styles
Section Ⅲ Speaking
The Great Man Theory of Leadership
Section Ⅳ Further Learning
Unit 10 Organizational Structure
Section Ⅰ Lead-in
Types of Organizational Structure
Section Ⅱ Listening
CLIP ONE Why Is an Organizational Structure Needed?
CLIP TWO The Advantages of Having an Effective Organizational Structure
Section Ⅲ Speaking
Matrix Structure
Section Ⅳ Further Learning
Unit 11 Human Resources
Section Ⅰ Lead-in
How to Begin a Career in Human Resources
Section Ⅱ Listening
CLIP ONE Role of Human Resources in the Workplace
CLIP TWO What Is Employee Training?
Section Ⅲ Speaking
Strategic Plan for Employee Compensation and Benefits
Section Ⅳ Further Learning
Unit 12 Sales and Marketing
Section Ⅰ Lead-in
The Difference Between Sales and Marketing
Section Ⅱ Listening
CLIP ONE Sales vs. Marketing: Difference Between Sales and Marketing
CLIP TWO How to Prepare a Marketing Plan: The Marketing Plan Section of the Business Plan
Section Ⅲ Speaking
Sales: Creating a Selling Point for Your Products
Section Ⅳ Further Learning
Unit 13 Advertising
Section Ⅰ Lead-in
The Different Types of Advertising Methods Available to You
Section Ⅱ Listening
CLIP ONE What Is Industrial Advertising?
CLIP TWO How to Create an Advertising Plan
Section Ⅲ Speaking
Advertising Ideas for Small Businesses
Section Ⅳ Further Learning
Unit 14 Corporate Culture
Section Ⅰ Lead-in
Corporate Culture
Section Ⅱ Listening
CLIP ONE Seven Reasons Why Organizational Culture Is Important
CLIP TWO Building a Winning Company Culture
Section Ⅲ Speaking
Learning from Netflix: How to Build a Culture of Freedom and Responsibility / 109
Section Ⅳ Further Learning
Unit 15 Brand
Section Ⅰ Lead-in
How to Develop a Brand Identity
Section Ⅱ Listening
CLIP ONE Picking the Best Brand Strategy
CLIP TWO What’s in a Trademark? Protecting Your Brand and Business
Section Ⅲ Speaking
Why Is Brand Management Key to Business Success?
Section Ⅳ Further Learning
Unit 16 Corporate Social Responsibility
Section Ⅰ Lead-in
What Is Corporate Social Responsibility?
Section Ⅱ Listening
CLIP ONE Corporate Social Responsibility
CLIP TWO CSR at Emerson
Section Ⅲ Speaking
Why Does Corporate Social Responsibility Matter?
Section Ⅳ Further Learning
Section Ⅰ Lead-in
Career Preparation for College Students: Work-based Learning
Section Ⅱ Listening
CLIP ONE How to Make a Career Plan
CLIP TWO Career Plan Mistakes to Avoid
Section Ⅲ Speaking
The Clearest Path to a Career That’s Right for You
Section Ⅳ Further Learning
Unit 2 Job Hunting
Section Ⅰ Lead-in
How to Apply for a Job
Section Ⅱ Listening
CLIP ONE Job Search Tips: Job Search Strategies and Tactics
CLIP TWO How to Write a Great Two-page Resume
Section Ⅲ Speaking / 15
Six Job Search Trends That Are Changing the Employment Game
Section Ⅳ Further Learning
Unit 3 Job Interview
Section Ⅰ Lead-in
Top Ten Job Interview Etiquette Tips
Section Ⅱ Listening
CLIP ONE How to Prepare for a Job Interview
CLIP TWO Tips for Coping with Job Interview Anxiety
Section Ⅲ Speaking
Interview Question:
“What Do People Most Often Criticize About You?”
Section Ⅳ Further Learning
Unit 4 Workplace Personality
Section Ⅰ Lead-in
Personality in the Workplace: Why It’s Important & Five Tests to Measure It
Section Ⅱ Listening
CLIP ONE How Personality Affects Work Behavior
CLIP TWO Personality Types in the Workplace
Section Ⅲ Speaking / 31
Difficult Personalities at Work: Is It Me, or Them?
Section Ⅳ Further Learning
Unit 5 Creativity
Section Ⅰ Lead-in
What Is Creativity? Defining the Skill of the Future
Section Ⅱ Listening
CLIP ONE The Importance of Creativity in Business
CLIP TWO How to Foster Creativity Within Your Organization
Section Ⅲ Speaking
Understanding the Psychology of Creativity
Section Ⅳ Further Learning
Unit 6 Teamwork
Section Ⅰ Lead-in
Nine Tips for Better Teamwork
Section Ⅱ Listening
CLIP ONE Ten Tips for Quality Teamwork
CLIP TWO Important Teamwork Skills That Employers Value
Section Ⅲ Speaking
Five Stages of Team Development
Section Ⅳ Further Learning
Unit 7 Time Management
Section Ⅰ Lead-in
Time Management
Section Ⅱ Listening/52
CLIP ONE How to Find Time for Yourself
CLIP TWO Six Ways to Find More Time in a Busy Schedule
Section Ⅲ Speaking
Time Management Tips and Tricks
Section Ⅳ Further Learning
Unit 8 Business Etiquette
Section Ⅰ Lead-in
Four Reasons Why Business Etiquette Is Essential
Section Ⅱ Listening
CLIP ONE What Is Proper Business Etiquette?
CLIP TWO International Etiquette for Business People
Section Ⅲ Speaking
International Dining Etiquette
Section Ⅳ Further Learning
Unit 9 Leadership
Section Ⅰ Lead-in
Top Ten Leadership Skills
Section Ⅱ Listening
CLIP ONE Want to Be a Better Business Leader? Do These Five Things
CLIP TWO Lewin’s Leadership Styles
Section Ⅲ Speaking
The Great Man Theory of Leadership
Section Ⅳ Further Learning
Unit 10 Organizational Structure
Section Ⅰ Lead-in
Types of Organizational Structure
Section Ⅱ Listening
CLIP ONE Why Is an Organizational Structure Needed?
CLIP TWO The Advantages of Having an Effective Organizational Structure
Section Ⅲ Speaking
Matrix Structure
Section Ⅳ Further Learning
Unit 11 Human Resources
Section Ⅰ Lead-in
How to Begin a Career in Human Resources
Section Ⅱ Listening
CLIP ONE Role of Human Resources in the Workplace
CLIP TWO What Is Employee Training?
Section Ⅲ Speaking
Strategic Plan for Employee Compensation and Benefits
Section Ⅳ Further Learning
Unit 12 Sales and Marketing
Section Ⅰ Lead-in
The Difference Between Sales and Marketing
Section Ⅱ Listening
CLIP ONE Sales vs. Marketing: Difference Between Sales and Marketing
CLIP TWO How to Prepare a Marketing Plan: The Marketing Plan Section of the Business Plan
Section Ⅲ Speaking
Sales: Creating a Selling Point for Your Products
Section Ⅳ Further Learning
Unit 13 Advertising
Section Ⅰ Lead-in
The Different Types of Advertising Methods Available to You
Section Ⅱ Listening
CLIP ONE What Is Industrial Advertising?
CLIP TWO How to Create an Advertising Plan
Section Ⅲ Speaking
Advertising Ideas for Small Businesses
Section Ⅳ Further Learning
Unit 14 Corporate Culture
Section Ⅰ Lead-in
Corporate Culture
Section Ⅱ Listening
CLIP ONE Seven Reasons Why Organizational Culture Is Important
CLIP TWO Building a Winning Company Culture
Section Ⅲ Speaking
Learning from Netflix: How to Build a Culture of Freedom and Responsibility / 109
Section Ⅳ Further Learning
Unit 15 Brand
Section Ⅰ Lead-in
How to Develop a Brand Identity
Section Ⅱ Listening
CLIP ONE Picking the Best Brand Strategy
CLIP TWO What’s in a Trademark? Protecting Your Brand and Business
Section Ⅲ Speaking
Why Is Brand Management Key to Business Success?
Section Ⅳ Further Learning
Unit 16 Corporate Social Responsibility
Section Ⅰ Lead-in
What Is Corporate Social Responsibility?
Section Ⅱ Listening
CLIP ONE Corporate Social Responsibility
CLIP TWO CSR at Emerson
Section Ⅲ Speaking
Why Does Corporate Social Responsibility Matter?
Section Ⅳ Further Learning
