世界500强企业CEO谈中国攻略(英文版)

AIRBUS
最 Airbus Flies High in Soaring Market——An Interview with Laurence Barton, President of Airbus China
Super Link: 1. Airbus Inks Tianjin Plant Deal
2. Airbus Comes to Tianjin
ALCOA
最Alcoa Looks to Greener Growth in Aluminum——An Interview with Chen Jinya, President for the Asia-Pacific Region of Alcoa
最Full Steam Ahead——An Interview with Bob Larson, President of Alcoa China Rolled Products
Super Link: Alcoa Plans to Quadruple Investment
AREVA
最Reactor Rivalry——An Interview with Arnaud de Bourayne, President of Areva China
Super Link: 1. Areva T&D to Double Capacity
2. Areva Teams Up with Tsinghua for Research
AVON
Hello, Avon——An Interview with SK Kao, President of Avon China
Super Link: 1. Avon Wins First Direct Sales Licence
2. Makeover
BERTELSMANN
最Seller’s Block——An Interview with Bryan D. Ellis, President of DirectGroup China
最Star Platers——An Interview with Tim Bowen, CO0 of Sony BMG
Super Link. 1. Bertelsmann to Drive Further into China
2. Booksellers Join Hands
3. Joint Book Venture for Bertelsmann
BCG
最 BCG Sees China As a Top Market in Five Years——An Interview with Hans-Paul Burkner, President and CEO of Boston Consulting Group
CANON
Red-Hot Passion——An Interview with Hideki Ozawa, President and CEO of Canon China Canon China’s Road Map to Success——A Follow-Up Interview with Hideki Ozawa.
Super Link: 1. Snap Happy
2. Local Vendors Hurt
CARREFOUR
最Carrefour Keeps Pace with Expansion——An Interview with Jose Luis Duran, CEO of Carrefour Group
Super Link: 1. Carrefour Opens Flagship Store in Beijing
2. Different Strokes
COCA-COLA
最Coca-Cola Aims to Make China Its Largest Market——An Interview with Doug Jackson, President of Coca-Cola China
Super Link: 1. China to Become Coke’s Top Asian Market
2. Coke: Making Corporate History in China
DISNEYLAND
最Magic Middle Kingdom——An Interview with Bill Ernest, Executive Vice-President and
Managing Director of Hong Kong Disneyland Resort
Super Link: 1. Disney: Cash Cow for Dairy Firm
2. Disney Theme Park Awaiting Government Nod
EMC
最Changes in Store——An Interview with Joseph Tucci, Chairman and CEO of EMC
最Hardsell for Software——An Interview with Denis Yip, President of EMC Greater China
ERICSSON
最Networks Remain Key to Growth——An Interview with Carl Henric Svanberg, CEO of Ericsson
最In for the Long Haul——An Interview with Mats H Olsson, President of Ericsson China
Super Link: Western Expansion
ERNST & YOUNG
最Talent Crunch——An Interview with James S Turley, Chairman and CEO of Ernst & Young Global
最New Ernst & Young Chairman Focuses on “People First”——An Interview with David Sun, Chairman & Managing Partner for the Far East Area & China
Super Link: Eleven Business Leaders Honored
FUJITSU
最Fujitsu Chief Takes on Rivals——An Interview with Naoyuki Akikusa, Chairman of Fujitsu
最High Stakes Chips——An Interview with Haruhito Takeda, General Manager of Fujitsu China
Super Link: Fujitsu Eyes Expansion in China Market
GE
最A Sustained Growth——An Interview with Steve Bertamini, Chairman and CEO of GE Northeast Asia
最Rural Health——An Interview with Joe Hogan, CEO of GE Healthcare
Super Link: 1. GE Pushes “Green” Business
2. Medical Checks
HERMES
最Fashion Forward——An Interview with Leo Lui, President of Hermes China
最Watching China——An Interview with Guillaume de Seynes, Chairman of La Montre Hermes and the Executive Vice-President of Hermes International
最The Art of Life——An Interview with Segolene Audras, Managing Director of Hermes China
Super Link: Second Choice
HONEYWELL
最Reductive Reasoning——An Interview with Shane Tedjarati, Vice-President of Honeywell International Inc and CEO of Honeywell China
最Up to the Challenge——An interview with George Ko, General Manager of Honeywell Building Solutions in China
HSBC
最 Focus on “Premier” Service——An Interview with Richard Yorke, President and CEO of HSBC Bank (China) Company Ltd
Super Link: 1. HSBC Gets Rural Nod
2. Local Incorporation Boosts Banks
3. HSBC Plans Continued Expansion
4. HSBC to Buy Chinese Bank Share
IBM
最Global Integration——An Interview with D.C. Chien, CEO of IBM China
最Deal in Line with IBM’s Strategy——An Interview with Henry Chow, Chairman and CEO of IBM China
Super Link: Technology Giant to Shift Focus to Service
LUFTHASA
最Down to Earth——An Interview with Wolfgang Mayrhuber, CEO and Chairman of Deutsche Lufthansa AG
最Industry Overhaul——An Interview with Hans Schmitz, General Manger, and Chai Weixi, CEO of Ameco Beijing
Super Link: 1. Key Role for Cargo JV
2. Giant Jet Set
MCDONALD’S
最 Battle of the Bulge——An Interview with Jim Skinner, McDonald’s Global CEO
最 Will Drive-throus Drive McDonald’s Growth?——An Interview with Jeffrey Schwartz, CEO of McDonald’s China
……
NCR
NOKIA
P&G
PHILPS
SIEMENS
STARBUKS
TOSHIBA
ENILEVR
VOLKSWAGEN