作者：Cheng Dongsheng，Liu
页数：439页
出版社：五洲传播出版社
出版日期：2019
ISBN：9787508540054
电子书格式：pdf/epub/txt
内容简介
As the leader among Chinese private enterprises, Huawei isthe largest telecommunications network solutions provider and thesecond largest telecommunications base-station equipment supplierin the world. The Chinese high-tech private enterprises that Huaweirepresents demonstrate Chinese strength on a global scale.
This book is a masterpiece of the history of Huawei’s development.
Through perseverance, the authors overcame many challengesand interviewed hundreds of Huawei employees. Over 200 hours ofinterviews were recorded and more than four million words transcribed.
The authors took five years to complete this book。
作者简介
程东升，就职于南方报业传媒集团、著名财经媒体——《21 世纪经济报道》，南方都市报深圳智库特聘专家，深商研究会成员，有近11 年的媒体工作经历，持续追踪、研究华为，被业内称为“华为研究专家”。先后出版有《华为真相》《华为经营管理智慧》等。刘丽丽，《亚太经济时报》编辑。Cheng Dongsheng works for The 21st Century Business Herald , a famous financial media outlet of the Nanfang Media Group.He is also a special expert for the Shenzhen Think Tank of the Southern Metropolis Daily and a member of the Shenzhen Businessmen Research Association. With almost 10 years of experience of working in the media and conducting tracking studies on Huawei, he is known as a Huawei expert. He has also published The Truth of Huawei and Huawei’s Management Wisdom.Liu Lili, Editor of Asia Pacific Economic Times .
本书特色
华为，中国民企的佼佼者、全球最的电信网络解决方案提供商、全球第二大电信基站设备供应商。近年来，以华为为代表的中国高科技民企正在全球范围内展现中国实力。本书是一本讲述华为发展史的力作，作者克服种种困难，采访了数百位“华为人”，访谈整理稿多达400 余万字，录音材料201 小时以上，历时五年，写就本书。
As the leader among Chinese private enterprises, Huawei is the largest telecommunications network solutions provider and the second largest telecommunications base-station equipment supplier in the world. The Chinese high-tech private enterprises that Huawei represents demonstrate Chinese strength on a global scale. This book is a masterpiece of the history of Huawei’s development. Through perseverance, the authors overcame many challenges and interviewed hundreds of Huawei employees. Over 200 hours of interviews were recorded and more than four million words transcribed. The authors took five years to complete this book.
目录
I. Why is Huawei So Powerful?
II. Culture is an Inexhaustible Resource
III. Huawei’s Mind-set of Internationalization
IV. Tearing Up the Department Walls
V. The Philosophy of Ren Zhengfei
VI. The Greyscale Management Philosophy of Ren Zhengfei
Chapter II Technology Strategy
I. “Eight Systems of Seven Countries”.
II. Ren Zhengfei: I Can Do Nothing but Jump off a Building if I Lose
III. The First Application of C&CO8 in Yiwu
IV. The Rise of Julong, Datang, Jinpeng, ZTE and Huawei Under the
Policy of Support
V. The 10,000-Port Switch Opened Up the Rural Telephone Market
VI. The Beijing Institute: A Milestone of Technology Development
VII. The “Taking-in” Principle of Technology
VIII. Cisco Sued Huawei for Infringement
IX. The Tactic of Suppressing the Competition Beats Domestic Rivals..
X. The Travails of Two Innovations
XI. Among the Technological Leaders
XII. The Huawei Cloud Strategy
Chapter III Battle of Marketing
I. 100:1 “Mass Combat”.
II. Regardless of Cost: Managers who are not Willing to Spend Money are
not Good Managers
III. Price War: Kill the Competitors
IV. The Customer Relationship is the Core Competence
V. From “Drinking and Kickbacks” to “Consultation and Marketing”
VI. Insistence on the “General Customer” Principle
VII. Establishing Joint Venture Companies with the Telecommunications
Bureaus
VIII. Huawei’s Service Innovation
IX. Establishing a First-Class Delivery Platform
Chapter IV Secret Tips for the Recruitment of Talent
I. The Recruitment of 10,000 People that Stunned the Whole Nation…
II. “Devil Training”.
III. Cultivating Talent
IV. Turn a Scholar into a Soldier
V. Considering Talents as Strategic Resources
VI. Huawei University – the Modem Whampoa Academy for the Chinese
Business World
Chapter V Survive the Winter
I. The Final Mania
II. A Freezingly Cold Winter
III. The Truth About Selling Avansys Power
IV. Layoffs, Layoffs and Layoffs
V. The Way Back to Traditional Business Competition
VI. Huawei’s Crisis Management
Chapter VI Transnational Marketing and Chinese-Style Diplomacy
I. Starting from Hong Kong
II. The Journey to Russia
III. Entering the United States
IV. The Diplomatic Route is the Sales Route
V. Hand in Hand with Brothers of Asia, Africa and Latin America
VI. Success in Canada, Breakthrough in North America
VII. Economy: The Foundation of and Guide to Diplomacy
VIII. Numerous Barriers Encountered in the Overseas Strategic Layout…
IX. When Markets Encounter Politics
X. Breaking the Vicious Circle of Internationalization
Chapter VII Moment Outshining Others
I. At the Height of Fame
II. From Penetrating Russia to Covering the Whole CIS
III. Cooperation with All Top Telecommunications Operators Worldwide
IV. Leap into the Fortune 500
V. Huawei in the Era of Cloud Computing
VI. Breaking up the Monopoly. Building the Transatlantic Submarine
Cable
VII. The Beginning of the Era of”Honor”.
