技术教育社区
www.teccses.org

国际商务英语

封面

作者:火树钰

页数:255 页

出版社:清华大学出版社

出版日期:2008

ISBN:9787302116820

电子书格式:pdf/epub/txt

内容简介

《高等学校应用型特色规划教材:国际商务英语》一改以往商务英语教材中电报、电传占较大篇幅的特点,并增加了传真和电子邮件的内容。另外,本书按照外贸业务涉及的各个主要环节的先后顺序编排专题和各个章节,内容实用、全面。书后还附有各个章节的练习答案、外贸英语口语试题以及外贸英语试题,可供学生自我测试和学习。 本书可供外贸专业的学生使用,也可供外贸、经贸实务工作者及自学人员参考。

本书特色

本书按照外贸业务涉及的各个主要环节的先后顺序编排,一个专题构成一个章节。每个单元都包含本章的教学目的,指出重点和难点,再按可能出现的主要商务环节安排5封书信。
本书所包括的内容比较实用、全面的。书后还附有练习答案、外贸英语口语试题、外经贸英语试题,可供学生自我训练与学习。另外还有其他一些附录,方便读者查阅。
此教材可供外经贸专业的学生使用,也可供外经贸实务工作者及自学人员参考与使用。

目录

Chapter 1 Basic Knowledge of Business Letter Writing 商务书信写作基础知识I. Structure of Business LettersII. The Ways of Using the Writing Parts and Their Standardized DesignsChapter 2 Business Writing and Envelope Addressing 商务书信和开封信I. The Language Characteristics of Business WritingII. The Styles of Business LettersIII. Ways of Envelope Addressing and Their Standardized DesignsChapter 3 Establishing Business Relations 建立业务关系I. Establishing Import and Export Business RelationII. Establishing Compensation Trade RelationsIII. Establishing Products Consigning RelationsIV. Establishing Sole Agency RelationsV. Establishing Bartering RelationsChapter 4 Inquiry, Quotation and Counter-offer 询盘、报盘及还盘I. InquiryII. Firm offerIII. Non-firm OfferIV. Counter-offerV. Declining the Counter-offerChapter 5 Placing Orders 订货I. Placing an Order for Men’s Shirts on the Basis of SamplesII. Buying the Exhibits at the Close of the ExhibitionIII. Declining An Order Placed for Medical Apparatus Type XXXIV. Confirming the Order for Steel Pipes Type XXXV. Urging Delivery of the Order for Quilting FrameChapter 6 Letter of Credit 信用证I. Advisingthe Establishmet of L/CII. Urging the Establishment of L/CIII. Checking the L/C and Requesting Amendments to L/CIV. Granting Amendment to L/CV. Requesting Extension of L/CVI. L/C Checking and L/C AmendingChapter 7 ShipmentI. Urging the Delivery of the GoodsII. Shipping AdviceIII. Booking Necessary Shipping Space in AdvanceIV. Shipment Packing and Shipping MarkingV. Non-delivery of the Metal Box Containing Tool Kit and AccessariesChapter 8 Payment Effecting 付款I. Urging ShipmentII. Asking for Cash PaymentIII. Accepting the Installment PaymentsIV. Negotiating Payment DocumentsV. Asking for Deferring PaymentChapter 9 Insurance 保险I. Inquiring about Insurance InformationII. Answering to the Inquiry about Insurance InformationIII. Offering Insurance CoverageIV. Claiming on Poor QualityV. Settling the Claim
Chapter 10 International Tendering 国际招标I. Calling for TendersII. Sending the Application for BiddingIII. Accepting the TenderIV. Letter of Guarantee for Bid BondV. Qualification DocumentChapter 11 Invitation 邀请函I. Informing the Visiting IntentionII. Sending the Invitation LetterIII. Sending the Delegation Composition ListIV. Itineraries and ProgramsV. Invitation Card……
Chapter 12 简历与求职表Chapter 13 电子邮件、传真、电子商务及电子数据交换Chapter 14 外贸英语单证Chapter 15 合同附录1 2000年外贸英语口语试题附录2 2001年外贸英语口语试题附录3 2002年外贸英语试题附录4 2000年外销员从业资格外经贸英语试题附录5 2001年外销员从业资格外经贸英语试题Keys to the Exercises练习答案

节选

《国际商务英语》本书一改以往商务英语教材中电报、电传占较大篇幅的特点,并增加了传真和电子邮件的内容。另外,本书按照外贸业务涉及的各个主要环节的先后顺序编排专题和各个章节,内容实用、全面。书后还附有各个章节的练习答案、外贸英语口语试题以及外贸英语试题,可供学生自我测试和学习。. 本书可供外贸专业的学生使用,也可供外贸、经贸实务工作者及自学人员参考。…

下载地址

立即下载

(解压密码:www.teccses.org)

Article Title:《国际商务英语》
Article link:https://www.teccses.org/92417.html