作者：易霞妮
页数：156
出版社：上海交通大学出版社
出版日期：2014
ISBN：9787313118370
电子书格式：pdf/epub/txt
内容简介
《汽车英语/“十二五”职业教育国家规划教材》以汽车商务活动为背景，以汽车英语应用为主线，内容涉及汽车商务工作中的汽车历史、汽车构造、汽车商务礼仪、汽车销售、二手车买卖、汽车商务谈判、汽车保险、汽车销售合同八个方面。通过《汽车英语/“十二五”职业教育国家规划教材》学习，学生初步全面接触汽车商务实践活动，并获得将英语技能运用到汽车商务实践中的直接经验，为学生将来从事汽车营销、商务洽谈等专业工作打下必要的基础。 全书共八个单元，每个单元围绕一个汽车商务主题展开。每个单元分为六个部分。
目录
Reading One Automotive History and Automobile Brands
Reading Two The 1984 Ferrari 400i Featured Fuellnjection
Unit 2 Do You Know Basic Structures of Automobiles?
Reading One Basic Structures of Automobiles
Reading Two Engine Operating Principles
Unit 3 Do You Know Car Salesman Etiquette?
Reading One Car Salesman Etiquette
Reading Two How to Improve Communication Skills in Business?
Unit 4 How to Succeed in Your Career in Car Sales?
Reading One How to Succeed in Your Career in Car Sales?
Reading Two What Salespeople Should Know about Women Buyers
Unit 5 How to Buy a Used Car?
Reading One Guide for Buying a Used Car
Reading Two Buying a Used Car
Unit 6 How to Negotiate Automotive Business with Clients?
Reading One How to Get a Good Deal on Your Trade-In Car
Reading Two How to Bargain for the Car at the Dealership
Unit 7 Do You Know Automobile Insurance?
Reading One How Car Insurance Works
Reading Two What Determines the Price of My Auto Insurance Policy?
Unit 8 How to Fill in Automotive Contracts?
Reading One Contract ofVehicle Purchase and Sales
Reading Two Personal Private Car Loan
Glossary
Achievement Test and Keys
References
