作者：陈嫔荣主编
页数：179
出版社：湖南人民出版社
出版日期：2018
ISBN：9787556119912
电子书格式：pdf/epub/txt
内容简介
《国际商务谈判》由八章组成，第一章对谈判基本理论进行了解读，包括谈判的概念、本质、特征，谈判队伍的组建等；第二至八章介绍常见的涉外谈判的具体内容，包括建交谈判、价格谈判、支付方式谈判、包装谈判、运输谈判、保险谈判、申诉和索赔谈判等。每章围绕本章主题和关键知识点、需掌握的技能技巧及学习目标展开，分“导入”“阅读”“口语”“谈判与文化”4个部分。其中“谈判与文化”部分重点阐述文化差异对国际商务谈判各阶段的影响，有利于学习者根据不同文化背景，把握和研究谈判对象，灵活运用商务谈判技巧，提高国际商务谈判技能。
目录
Section Ⅰ Lead-in
Ed Brodow’ s 10 Tips for Successful Negotiating
Section Ⅱ Reading Practice
Negotiation Fundamentals
Building an Efficient Negotiating Team
Section Ⅲ Oral Practice
People Should Wear Professionally to Work
Sharing Successful Negotiating Experience
Section Ⅳ Negotiation and Culture
Dressing Codes in Intemational Business Negotiations
Module 2 Establishing Business Relations
Section Ⅰ Lead-in
Company Profile
Section Ⅱ Reading Practice
Top Ways to Seek Online Foreign Trade Customers
Differences between Domestic and Intemational Business
Section ffl Oral Practice
Warmly Welcome
Introducing Products to Customer
Section Ⅳ Negotiation and Culture
Basic Etiquette in Business Negotiation
Module 3 Price Negotiation
Section Ⅰ Lead-in
Make Yourself an Expert on Price Negotiating
Section Ⅱ Reading Practice
Price TermsTrade Terms
Process and Tips for Successful Bargain
Section ffl Oral Practice
On Discount
Let’s Meet Each Other Half Way
……
Module 4 Terms of Payment Negotiation
Module 5 Package Negotiation
Module 6 Shipment Negotiation
Module 7 Insurance Negotiation
Module 8 Complaints and Claims
参考文献
