作者：Charles Mitchell，尹珏林
页数：285页
出版社：上海外语教育出版社
出版日期：2017
ISBN：9787544646666
电子书格式：pdf/epub/txt
内容简介
本书以现代外语教育理念和教材设计理论为指导, 结合商务英语语言和教学特点, 融合多年商务英语教学实践, 由国内外知名外语教学专家和长期从事商务英语教学和实践的教授共同参与, 联袂打造。强调打好扎实语言基本功, 兼顾商务专业素质与人文素养同步提升。注重思维能力、创新能力和跨文化交际能力培养。本册是《国际商业伦理简明教程》。
目录
Chapter 1 Why Ethics Matter
Chapter 2 Are Ethics Culturally Based？
Chapter 3 The Costs to Individuals， Companies and Society
Chapter 4 Does Virtue Pay？
Chapter 5 Codifying Business Ethics
Chapter 6 Ethics and the Boardroom
Chapter 7 Shareholder Activism：Keeping Corporations on Their Ethical Toes
Chapter 8 Socially Responsible Investing：A New Trend Where Ethics Do Matter
Chapter 9 The Personal Ethics Battle
Chapter 10 Building an Effective Corporate Ethics Code
Chapter 11 Managing an International Corporate Ethics Program
Chapter 12 Business/Corporate Intelligence and Ethics：Temptation Abounds
Chapter 13 E-ethics： Making It Up As They Go Along
Chapter 14 Global Bribery and Corruption —— How Much for Your Ethics？
Chapter 15 Case Studies： Personal Decisions
Appendix 1 Glossary
Appendix 2 Researching Business Ethics Resources
Appendix 3 Key
Chapter 2 Are Ethics Culturally Based？
Chapter 3 The Costs to Individuals， Companies and Society
Chapter 4 Does Virtue Pay？
Chapter 5 Codifying Business Ethics
Chapter 6 Ethics and the Boardroom
Chapter 7 Shareholder Activism：Keeping Corporations on Their Ethical Toes
Chapter 8 Socially Responsible Investing：A New Trend Where Ethics Do Matter
Chapter 9 The Personal Ethics Battle
Chapter 10 Building an Effective Corporate Ethics Code
Chapter 11 Managing an International Corporate Ethics Program
Chapter 12 Business/Corporate Intelligence and Ethics：Temptation Abounds
Chapter 13 E-ethics： Making It Up As They Go Along
Chapter 14 Global Bribery and Corruption —— How Much for Your Ethics？
Chapter 15 Case Studies： Personal Decisions
Appendix 1 Glossary
Appendix 2 Researching Business Ethics Resources
Appendix 3 Key
