作者：赖世雄
页数：352
出版社：中国宇航出版社
出版日期：2018
ISBN：9787515914091
电子书格式：pdf/epub/txt
内容简介
商务实用口语，一本就go！
场景第一词汇——列出与场景相关的单词或短语，让你快速吸收。
场景高频表达——分门别类列出实用的口语表达单句，灵活运用不语塞。
实景说说看——套用第一词汇与口语单句，以互动的方式模拟实际对话。
词汇放大镜——解析对话中的单词及短语用法，并附上例句强化应用能力。
超地道表达——讲解对话中地道的口语表达，说英语就像在说自己的母语。
用法小贴士——补充相关的商务交际常识或语法知识，延伸学习内容。
作者简介
赖世雄
闻名海峡两岸的英语教学专家，中国英语教学十大名师之一，连续12年在中央人民广播电
台进行英语广播教学，惠及上亿读者，被称为“华人英语教父”。现任常春藤英语集团董事
长，著有“赖世雄美语从头学”系列、“赖世雄口语从头学”系列、“赖世雄大学英语四六级真题详解 标准预测”系列、“赖世雄大学英语四六级必背词汇”系列、《赖世雄入门英语语法》等英语丛书两百余种，并担任十多家电台英语广播教学节目主播。
吴纪维（Johnny）
赖世雄教授亲传弟子，常春藤英语集团大陆地区教学总监、首席培训师，担任北京外语广
播电台等多家知名电台英语教学节目主播，是深受时下年轻人喜爱的英语口语达人。
本书特色
全书精挑细选出 55 个单元，并归纳为 7个实用的商务情境：办公、会议、差旅、外宾接待、订单洽谈、市场营销、业务合作等。每个单元的内容包括：场景第一词汇、场景高频表达、实景说说看、词汇放大镜、超地道表达、用法小贴士，并附专业录音老师录制的音频，循序渐进地引领读者掌握商务英语口语。
目录
目 录Chapter 1 Administrative Work 商务办公
Unit 1 A Self-Starter and a Team Player 主动性和团队精神…………………………………..2
Unit 2 Answering a Business Phone Call 接听商务电话………………………………………..8
Unit 3 These Files Are Confidential 这些是机密文件…………………………………… …….14
Unit 4 Memo from the Manager 经理的备忘录…………………………………………………..20
Unit 5 Arranging a Business Trip 安排差旅…………………………………………………………26
Unit 6 Purchasing Business Equipment 购买办公室设备……………………………………..32
Chapter 2 Business Meetings 商务会议
Unit 1 Preparing for a Meeting 会议准备……………………………………………………………40
Unit 2 Chairing a Meeting 主持会议…………………………………………………………………..46
Unit 3 Expressing Opinions in Meetings 踊跃发言……………………………………………….52
Unit 4 Disagreeing 意见不同……………………………………………………………………………..58
Unit 5 Making Suggestions 提出建议…………………………………………………………………64
Unit 6 Accepting or Rejecting Suggestions 接受或拒绝建议…………………………………70
Unit 7 Solutions 解决方案…………………………………………………………………………………76
Unit 8 Making Decisions & Finishing Up 总结闭会………………………………………………82
Chapter 3 Business Trips 商务旅行
Unit 1 Booking Flights 预订机票………………………………………………………………………..90
Unit 2 Hotel Reservations 预订酒店…………………………………………………………………..96
Unit 3 Currency Exchange 货币兑换…………………………………………………………………102
Unit 5 Boarding 登机………………………………………………………………………………………108
Unit 6 On the Plane.在飞机上………………………………………………………………………….114
Unit 7 Arrivals 入境…………………………………………………………………………………………120
Unit 8 Local Transportation 当地交通……………………………………………………………….126
Unit 9 Hotel Check-in 酒店住宿………………………………………………………………………..132
Chapter 4 Receiving Guests 接待宾客
Unit 1 Making Arrangements 安排行程…………………………………………………………….140
Unit 2 Meeting Your Guests at the Airport 机场迎宾…………………………………………..146
Unit 3 Getting Settled at the Hotel 在酒店安顿下来…………………………………………..152
Unit 4 Giving the Guests a Tour 带领宾客参观…………………………………………………..158
Unit 5 Business Dinner 商务宴请……………………………………………………………………..164
Unit 6 A Future Plan for Cooperation 未来合作计划……………………………………………170
Unit 7 Gifts 礼物 ………………………………………………………………………………………….176
Unit 8 Seeing Off Customers 送别客户………………………………………………………………182
Chapter 5 Business Negotiations 商务洽谈
Unit 1 Inquiries and Offers 询价与报价……………………………………………………………..190
Unit 2 Free Samples and 3D Models 免费样品和 3D 模型……………………………………196
Unit 3 Negotiating Payment Terms 付款方式谈判……………………………………………….202
Unit 4 Packing 包装………………………………………………………………………………………….208
Unit 5 The Order Has Been Dispatched 订单已发货……………………………………………214
Unit 6 Receiving Goods and Inspection 收货及货物检查…………………………………….220
Unit 7 Customs and Quarantine 海关及检疫…………………………….. ………………………226
Unit 8 We Have Received the Payment 我们已收到货款……………………………………..232
Unit 9 Compensation 赔偿………………………………………………………………………………..238
Unit 10 Disputes and Arbitration 纠纷和仲裁……………………………………………………..244
Unit 11 After Service 售后服务………………………………………………………………………….250
Chapter 6 Marketing & Promotions 市场营销
Unit 1 User Research 用户调查…………………………………………………………………………258
Unit 2 Entering a New Market 进入新市场…………………………………………………………264
Unit 3 Marketing Strategies.销售策略………………………………………………………………..270
Unit 4 Promoting an Event 宣传活动………………………………………………………………….276
Unit 5 Launching a New Product 发布新品 ………………………………………………………..282
Unit 6 Attending Trade Fairs 参加展会 ………………………………………………………………288
Unit 7 Presenting Products & Attracting Potential Customers介绍产品，吸引潜在客户…….294
Unit 8 Leads and Follow-ups 跟进并开发潜在客户…………………………………………….300
Chapter 7 Business Cooperation 商务合作
Unit 1 Registering a Trademark 注册商标………………………………………………………….308
Unit 2 Patent Application and Transferring专利申请与转让…………………………………………..314
Unit 3 Bidding 投标…………………………………………………………………………………………320
Unit 4 Looking for Projects 寻找投资项目………………………………………………………….326
Unit 5 Applying to be an Exclusive Agent 申请成为独家代理商…………………………..332
Unit 6 Negotiating Sales Commission 协商销售佣金………………………………………….338
Unit 1 A Self-Starter and a Team Player 主动性和团队精神…………………………………..2
Unit 2 Answering a Business Phone Call 接听商务电话………………………………………..8
Unit 3 These Files Are Confidential 这些是机密文件…………………………………… …….14
Unit 4 Memo from the Manager 经理的备忘录…………………………………………………..20
Unit 5 Arranging a Business Trip 安排差旅…………………………………………………………26
Unit 6 Purchasing Business Equipment 购买办公室设备……………………………………..32
Chapter 2 Business Meetings 商务会议
Unit 1 Preparing for a Meeting 会议准备……………………………………………………………40
Unit 2 Chairing a Meeting 主持会议…………………………………………………………………..46
Unit 3 Expressing Opinions in Meetings 踊跃发言……………………………………………….52
Unit 4 Disagreeing 意见不同……………………………………………………………………………..58
Unit 5 Making Suggestions 提出建议…………………………………………………………………64
Unit 6 Accepting or Rejecting Suggestions 接受或拒绝建议…………………………………70
Unit 7 Solutions 解决方案…………………………………………………………………………………76
Unit 8 Making Decisions & Finishing Up 总结闭会………………………………………………82
Chapter 3 Business Trips 商务旅行
Unit 1 Booking Flights 预订机票………………………………………………………………………..90
Unit 2 Hotel Reservations 预订酒店…………………………………………………………………..96
Unit 3 Currency Exchange 货币兑换…………………………………………………………………102
Unit 5 Boarding 登机………………………………………………………………………………………108
Unit 6 On the Plane.在飞机上………………………………………………………………………….114
Unit 7 Arrivals 入境…………………………………………………………………………………………120
Unit 8 Local Transportation 当地交通……………………………………………………………….126
Unit 9 Hotel Check-in 酒店住宿………………………………………………………………………..132
Chapter 4 Receiving Guests 接待宾客
Unit 1 Making Arrangements 安排行程…………………………………………………………….140
Unit 2 Meeting Your Guests at the Airport 机场迎宾…………………………………………..146
Unit 3 Getting Settled at the Hotel 在酒店安顿下来…………………………………………..152
Unit 4 Giving the Guests a Tour 带领宾客参观…………………………………………………..158
Unit 5 Business Dinner 商务宴请……………………………………………………………………..164
Unit 6 A Future Plan for Cooperation 未来合作计划……………………………………………170
Unit 7 Gifts 礼物 ………………………………………………………………………………………….176
Unit 8 Seeing Off Customers 送别客户………………………………………………………………182
Chapter 5 Business Negotiations 商务洽谈
Unit 1 Inquiries and Offers 询价与报价……………………………………………………………..190
Unit 2 Free Samples and 3D Models 免费样品和 3D 模型……………………………………196
Unit 3 Negotiating Payment Terms 付款方式谈判……………………………………………….202
Unit 4 Packing 包装………………………………………………………………………………………….208
Unit 5 The Order Has Been Dispatched 订单已发货……………………………………………214
Unit 6 Receiving Goods and Inspection 收货及货物检查…………………………………….220
Unit 7 Customs and Quarantine 海关及检疫…………………………….. ………………………226
Unit 8 We Have Received the Payment 我们已收到货款……………………………………..232
Unit 9 Compensation 赔偿………………………………………………………………………………..238
Unit 10 Disputes and Arbitration 纠纷和仲裁……………………………………………………..244
Unit 11 After Service 售后服务………………………………………………………………………….250
Chapter 6 Marketing & Promotions 市场营销
Unit 1 User Research 用户调查…………………………………………………………………………258
Unit 2 Entering a New Market 进入新市场…………………………………………………………264
Unit 3 Marketing Strategies.销售策略………………………………………………………………..270
Unit 4 Promoting an Event 宣传活动………………………………………………………………….276
Unit 5 Launching a New Product 发布新品 ………………………………………………………..282
Unit 6 Attending Trade Fairs 参加展会 ………………………………………………………………288
Unit 7 Presenting Products & Attracting Potential Customers介绍产品，吸引潜在客户…….294
Unit 8 Leads and Follow-ups 跟进并开发潜在客户…………………………………………….300
Chapter 7 Business Cooperation 商务合作
Unit 1 Registering a Trademark 注册商标………………………………………………………….308
Unit 2 Patent Application and Transferring专利申请与转让…………………………………………..314
Unit 3 Bidding 投标…………………………………………………………………………………………320
Unit 4 Looking for Projects 寻找投资项目………………………………………………………….326
Unit 5 Applying to be an Exclusive Agent 申请成为独家代理商…………………………..332
Unit 6 Negotiating Sales Commission 协商销售佣金………………………………………….338
