作者：孙洪波,闫诣博主编
页数：246
出版社：中国人民大学出版社
出版日期：2018
ISBN：9787300252285
电子书格式：pdf/epub/txt
内容简介
本书共10个单元，内容涉及商务沟通、商务谈判、电子商务、风险管理、企业文化等主题。每个单元都由与主题相关的名人引言、TextA、TextB、Cuture Tour、Case Study组成。TextA作为课堂学习的主要内容，TextB以学生的知识延展为主，Cuture Tour主要是拓展学生的中西文化视野，Case Study讲述与主题相关的真实案例，以促进学生对课堂知识的学以致用，加深理解。
作者简介
孙洪波， 菏泽学院外国语系英语专业负责人，语言与认知研究所所长，剑桥大学-北京语言大学联合培养博士，讲师。主要研究领域为理论语言学、商务英语语言学等。在国内外期刊发表文章十余篇，合编教材5部，译著1部。
本书特色
《商务英语阅读》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力。通过选取商务主题方面原汁原味的文章，帮助学生丰富商务知识，了解商务英语语言特点，提高商务英语阅读水平。将商务理念、商务案例、商务文化和商务英语语言有机融为一体；涵盖国际贸易理论、国际贸易政策、国际贸易惯例、国际贸易公约、一般贸易方式、宏观经济政策等重点和热点话题，也包括产品营销、跨文化交际、资信调查、履约、租船订舱等商务活动中的实际应用，反映当今商务领域的现状与发展趋势。本书为教材的第4册。
目录
Unit 1 Business Communication
Text A Understanding How Culture Affects Communication
Text B Communication at the Workplace
Chinese and International Culture Tour
Case Study
Unit 2 Business Negotiation
Text A Tactics for Successful Business Negotiations
Text B Global Negotiation Preparation
Chinese and International Culture Tour
Case Study
Unit 3 Takeovers and Mergers
Text A How Mergers and Acquisitions Can Affect a Company
Text B China’s Haier to Buy GE Appliance Business for $5.4 Billion
Chinese and International Culture Tour
Case Study
Unit 4 Finance and Banking
Text A Branches Fall as Banking Goes Digital
Text B In Fintech, China Shows the Way
Chinese and International Culture Tour
Case Study
Unit 5 Stocks and Bonds
Text A The Danger of a Crash Landing in High-flying Stocks, Bonds and Property
Text B Connecting China’s Stock Markets to the World
Chinese and International Culture Tour
Case Study
Unit 6 E-commerce
Text A Alibaba: Can a Chinese E-Commerce Company Save the American Dream?
Text B Uber Slayer: How China’s Didi Beat the Ride-Hailing Superpower
Chinese and International Culture Tour
Case Study
Unit 7 Risk Management
Text A Simple Ethics Rules for Better Risk Management
Text B Baidu Hits the Reset Button after Cleaning Up Online Advertising
Chinese and International Culture Tour
Case Study
Unit 8 Corporate Culture
Text A Six Components of a Great Corporate Culture
Text B How Airbnb Is Building Its Culture Through Belonging
Chinese and International Culture Tour
Case Study
Unit 9 Green Economy
Text A Clean Energy: Let the Sun Shine
Text B Technologies That Can Save the Environment
Chinese and International Culture Tour
Case Study
Unit 10 China’s Economy and the World
Text A China’s Economy Is Leading the World
Text B The World’s Top Economy: The US vs. China in Five Charts
Chinese and International Culture Tour
Case Study?
Appendix Glossary
Text A Understanding How Culture Affects Communication
Text B Communication at the Workplace
Chinese and International Culture Tour
Case Study
Unit 2 Business Negotiation
Text A Tactics for Successful Business Negotiations
Text B Global Negotiation Preparation
Chinese and International Culture Tour
Case Study
Unit 3 Takeovers and Mergers
Text A How Mergers and Acquisitions Can Affect a Company
Text B China’s Haier to Buy GE Appliance Business for $5.4 Billion
Chinese and International Culture Tour
Case Study
Unit 4 Finance and Banking
Text A Branches Fall as Banking Goes Digital
Text B In Fintech, China Shows the Way
Chinese and International Culture Tour
Case Study
Unit 5 Stocks and Bonds
Text A The Danger of a Crash Landing in High-flying Stocks, Bonds and Property
Text B Connecting China’s Stock Markets to the World
Chinese and International Culture Tour
Case Study
Unit 6 E-commerce
Text A Alibaba: Can a Chinese E-Commerce Company Save the American Dream?
Text B Uber Slayer: How China’s Didi Beat the Ride-Hailing Superpower
Chinese and International Culture Tour
Case Study
Unit 7 Risk Management
Text A Simple Ethics Rules for Better Risk Management
Text B Baidu Hits the Reset Button after Cleaning Up Online Advertising
Chinese and International Culture Tour
Case Study
Unit 8 Corporate Culture
Text A Six Components of a Great Corporate Culture
Text B How Airbnb Is Building Its Culture Through Belonging
Chinese and International Culture Tour
Case Study
Unit 9 Green Economy
Text A Clean Energy: Let the Sun Shine
Text B Technologies That Can Save the Environment
Chinese and International Culture Tour
Case Study
Unit 10 China’s Economy and the World
Text A China’s Economy Is Leading the World
Text B The World’s Top Economy: The US vs. China in Five Charts
Chinese and International Culture Tour
Case Study?
Appendix Glossary
