作者：贲圣林等编著
页数：259
出版社：清华大学出版社
出版日期：2017
ISBN：9787302478423
电子书格式：pdf/epub/txt
内容简介
这是一部创业者必读的金融实践教程，透过丰富的案例以及最的理论分析，帮助读者准确把握创业金融成功的关键。
作者简介
贲圣林，浙江大学管理学院教授，浙大互联网金融研究院创始院长。在开启全职学术生涯前，其已在著名金融机构工作20年，历任荷兰银行高级副总裁兼流动资金业务中国区总经理，汇丰银行董事总经理兼工商金融业务中国区总经理，摩根大通银行（中国）有限公司行长及摩根大通环球企业银行全球领导小组成员。目前主要社会兼职有全国工商联执委、中国人民大学国际货币研究所执行所长、浙江省人民政府参事、浙江互联网金融联盟联合主席等。
本书特色
本书结合中国现阶段经济社会背景，以全面的理论框架和丰富的实践案例、多角度的“本土化”分析，向创业者展现创业过程中与创业金融活动有关的基本概念、操作流程、现实问题和解决方案，为广大创业者和创业团队快速全面地了解创业金融的知识体系和发展脉络、实际掌握创业金融基本运用方法和模式提供帮助。
本书可作为商学院MBA、EMBA和本科生创业金融、创业投资等相关课程的参考资料，也是一本为所有对创业以及创业金融感兴趣的社会人士准备的专业科普手册。
目录
第1章 创业金融导论 ·····································································································1
1.1 创业金融的本质和内涵 ·························································································1
1.2 创业企业与创业者 ·································································································9
1.3 创业投（融）资过程 ···························································································14
第2章 创业企业战略 ···································································································22
2.1 企业战略：企业的导航仪 ···················································································22
2.2 如何起步：初创战略 ···························································································23
2.3 成长蓝图：组织与退出 ·······················································································34
2.4 组合拳：融资战略与其他战略 ···········································································37
2.5 创业企业战略管理 ·······························································································39
第3章 商业计划 ···········································································································42
3.1 商业计划概述 ·······································································································42
3.2 商业计划的表达——以领英（LinkedIn）为例 ················································44
3.3 如何完成一份好的商业计划 ···············································································46
3.4 商业计划的一般框架 ···························································································48
第4章 创业企业财务预测 ····························································································53
4.1 现金流：创业企业的经营命脉 ···········································································53
4.2 怎样花钱——项目选择 ·······················································································62
4.3 把握“花钱”节奏——现金流预测 ···································································64
第5章 创业企业的融资选择 ·························································································77
5.1 创业企业的成长周期与融资特征 ·······································································77
5.2 创业企业的融资选择 ···························································································81
5.3 影响融资选择的因素 ···························································································91
5.4 中国创业企业融资现状及其对策建议 ·······························································96
第6章 创业投资机构：了解你的伙伴 ········································································102
6.1 创业投资基金的打开方式——组织形式 ·························································102
6.2 中国创业投资机构概况分析·············································································109
6.3 成长助力：创业投资机构的作用·····································································124
第7 章创业企业估值 ································································································· 129
7.1 风险与收益基本概念·························································································129
7.2 创业企业估值方法·····························································································133
7.3 各阶段估值方法介绍与应用·············································································134
7.4 中后期各轮融资估值分析要点·········································································148
第8 章创业投资协议 ································································································· 150
8.1 创业投资协议概述·····························································································150
8.2 投资条款清单概述·····························································································153
8.3 重点条款解读·····································································································154
8.4 创业投资协议的法律适应性·············································································162
第9 章创业企业的管理与增值 ··················································································· 164
9.1 创业投资“婚后生活”影响因素·····································································164
9.2 创业企业的治理结构难题·················································································165
9.3 创业企业的财务管理难题·················································································168
9.4 创业企业的“过日子守则”·············································································169
第10 章创业投资的退出 ···························································································· 175
10.1 创业投资的“友好分手模式”·······································································175
10.2 中国创业投资“分手”情况···········································································177
10.3 我国创业投资基金“退出收益”的评估方法···············································186
第11 章中国创业金融：回顾与展望 ·········································································· 190
11.1 中国创业金融发展概述···················································································190
11.2 “互联网+”背景下的创业金融 ···································································195
11.3 中国创业金融的变与不变：不忘初心，方得始终·······································200
11.4 中国创业金融的未来之路：回归本真，开拓创新·······································205
创业金融实践案例库····································································································· 209
模块一——创业企业的起步与成长··········································································209
模块二——创意亮点：创业企业的活力之源··························································218
模块三——创投机构：心得与经验··········································································229
模块四——资本博弈：创业者与资本的相处之道··················································239
模块五——未来展望：新模式与新视角··································································250
参考文献······················································································································· 260
