作者：白士彦，许秀妍主编
页数：175页
出版社：对外经济贸易大学出版社
出版日期：2017
ISBN：9787566316868
电子书格式：PDF
PDF下载地址
内容简介
本书从跨文化视角结合本土化元素分门别类地讲解了在国际商务交流过程中需要注意的礼仪规范。教材的主导思路和创新在于理论实践相结合，配以阅读、口语讨论等形式的练习，别是实际案例的分析进一步体现了教材的实际应用性。
本书特色
本书从跨文化视角结合本土化元素分门别类地讲解了在国际商务交流过程中需要注意的礼仪规范。教材的主导思路和创新在于理论实践相结合，配以阅读、口语讨论等形式的练习，别是实际案例的分析进一步体现了教材的实际应用性。
目录
Part One General Introduction
Part Two General Principles and Challenges of International Business Etiquette
Part Three Case Study
Chapter Two Greeting Etiquette
Part One General Rules
Part Two Cross-cultural Perspective
Part Three Case Study
Chapter Three Dressing Etiquette
Part One General Rules
Part Two Cross-cultural Perspective
Part Three Case Study
Chapter Four Office Etiquette
Part One General Rules
Part Two Cross-cultural Perspective
Part Three Case Study
Chapter Five Business Reception Etiquette
Part One General Rules
Part Two Cross-cultural Perspective
Part Three Case Study
Chapter Six Gift Giving Etiquette
Part One General Rules
Part Two Cross-cultural Perspective
Part Three Case Study
Chapter Seven Communication Etiquette
Part One General Rules
Part Two Cross-cultural Perspective
Part Three Case Study
Chapter Eight Meeting Etiquette
Part One General Rules
Part Two Cross-culturaI Perspective
Part Three Case Study
Chapter Nine Dining Etiquette
Part One General Rules
Part Two Cross-culturaI Perspective
Part Three Case Study
Chapter Ten Religion and Etiquette
Part One General Rules
Part Two Cross-culturaI Perspective
Part Three Case Study
References