作者：诸梅华 主编
页数：257
出版社：中国商务出版社
出版日期：1999
ISBN：9787800047831
电子书格式：PDF
PDF下载地址
内容简介
本教材在课文的选择上，力求选择内容较新、语言较地道的素材——多数选用英美原文，还采用了日常业务往来的函电或经贸短文为课文。内容介绍主要业务环节或有关知识，以扩大赏视野，丰富知识，便于继续深造。
本教材分上、下两册，每学期一册。上册配有单词、中文注解及例句译文；下册注解中作对专业性较强的例句配有中文外，其他部分一概不附中文，以培养学生使用工具书的习惯和能力。第册后附有课文译文及练习答案，以供参考。
鉴于本书对象广泛，条件差异，使用者可按各自程序采取不同的学习进度。
目录
Lesson One Marketing
Lesson Two Advertisting
Lesson Three Sending Samples and Placing Orders
Lesson Four Packaging
Lesson Five Foreign Exchange
Lesson Six Documents Required for D/P Payment Terms
Lesson Seven Complaints and Handling Complaints
Lesson Eight How to Talk to Visitors on Your Stand
Lesson Nine A Talk on EFN Treatment
Lesson Ten Lloyd’s of london
Lesson Eleven Global Competition in a Changing World Economy
Lesson Twelve The Internet
Lesson Thirteen The Internet:the Futurestic Marketplace
Lesson Fourteen How a Cyberbiz Works
Lesson Fifteen EDI and the Internet
The Chinese Versions of the Texts and Keys to the Exercises
Lesson Two Advertisting
Lesson Three Sending Samples and Placing Orders
Lesson Four Packaging
Lesson Five Foreign Exchange
Lesson Six Documents Required for D/P Payment Terms
Lesson Seven Complaints and Handling Complaints
Lesson Eight How to Talk to Visitors on Your Stand
Lesson Nine A Talk on EFN Treatment
Lesson Ten Lloyd’s of london
Lesson Eleven Global Competition in a Changing World Economy
Lesson Twelve The Internet
Lesson Thirteen The Internet:the Futurestic Marketplace
Lesson Fourteen How a Cyberbiz Works
Lesson Fifteen EDI and the Internet
The Chinese Versions of the Texts and Keys to the Exercises