作者：张瑾，张舍茹编著
页数：380
出版社：北京理工大学出版社
出版日期：2017
ISBN：9787568232814
电子书格式：pdf/epub/txt
内容简介
《书展会展实务英语》以会展行业职业发展为导向，注重会展策划和管理中的实务和常见的工作语言交际情景，兼顾了通用英语的基本语言技能训练以及会展专业英语的特点。 《书展会展实务英语》在内容方面根据会展行业的特点和现实需求，分为会展策划和贸易展出展两个部分。会展策划部分为1～9单元，贸易展出展部分为10～15单元。 在会展策划部分，《书展会展实务英语》参考了国外会展专业英语教材以及会展行业的专业网站，选取了会展策划中的关键环节，以会展行业职业发展为导向，注重会展策划和管理中的实务和常见的工作语言交际情景。
目录
Unit 1 A Brief Introduction to the MICE Industry
Text A
Text B
Communicative Skills
Unit 2 Careers in the MICE Industry
TextA
TextB
Communicative Skills
Unit 3 Meeting Planning
Text A
Text B
Communicative Skills
Unit 4 Choose a Venue
Text A
Textn
Communicative Skills
Unit 5 Contracts in the MICE Industry
Text A
Text B
Communicative Skills
Unit 6 Conference and Event Marketing
Text A
Text B
Communicative Skills
Unit 7 Registration
Text A
Text B
Communicative Skills
Unit 8 Room Block Management
Text A
Text B
Communicative Skills
Unit 9 Risk Management
TextA
Text B
Communicative Skills
Part II Exhibiting at a Trade Show
Unit 10 Background of Trade Shows
Text A
Text B
Communicative Skills
Unit 11 Choose a Trade Show
Text A
Text B
Communicative Skills
Unit 12 Pre-show Marketing
Text A
Text B
Communicative Skills
Unit 13 Move to the Exhibition
Text A
Text B
Communicative Skills
Unit 14 Post-show Activities
Text A
Text B
Communicative Skills
Unit 15 Cultural Aspects in Business Communication
Text A
Text B
Communicative Skills
Keys to Exercises
参考译文
附录一 课后生词表
附录二 会展行业常用术语资源
附录三 会议产业理事会提供的专业词汇表（示例）
附录四 主要会展行业组织网站
参考文献
节选
《书展会展实务英语》： Safety／Security： 1.Develop processes to find， contact and evacuate meeting attendees in emergencies 2.Ensure the pass through of contact information and location of attendee data to your security services provide 3.Develop policies regarding driving after late night arrivals 4.Develop policies regarding alcohol consumption at company events 5.Contract with a security services company to distribute pre—trip health and security advisory information 6.Develop a data protection policy for travelers 7.Include room safe requirements in venue RFP and hotel addenda 8.Include fire system requirements in venue RFP and hotel addenda Brand Exposure： 9.Develop a policy on meeting optics （resorts， pheasant hunts， etc.） 10.Develop a policy on venue sharing with competitors 11.Include venue RFP & hotel addendum language regarding competitors 12.Develop a policy on acceptable event activities （fire walking， arrow breaking，etc.） 13.Develop a policy on acceptable giflts （varies by industry） 14.Develop a policy on spend per diems （varies by industry） Generally speaking， to protect employees and avoid prosecution for Duty of Care lapses， organizations should be certain of the following： 15.The Board of Directors and executive leadership should overtly demonstrate a commitment to Duty of Care 16.The organization should provide mechanisms for upward and downward communications regarding Duty of Care ……
