
作者:王文捷,白佳芳主编
页数:193
出版社:重庆大学出版社
出版日期:2017
ISBN:9787568901871
电子书格式:pdf/epub/txt
内容简介
本书商务英语专业系列教材听力教程第2册。全书共15个单元,包括Job Interview,Working Together,Job Descriptions,Company History,Career development,Establishing Relations,Ordering Goods,Signing Contract,Marketing ,Advertising ,Business Travel,Business Investment,Business Culture,Business Negotiation,Planning for the future。
本书特色
由王文捷、白佳芳主编的《商务英语听力(附光 盘2新时代商务英语专业系列教材)》为商务英语听力 系列教程的入门篇,共15个单元。本册以商务活动的 基本场景为单元主题,包括Job Interview, Working Together,Job De最ions,Company Histol7,Carecr Developmcnt,MakingBusiness Connections,Ordering Goods,Signing a Contract,Marketing’Advertising,Preparing for a Business 7rav。el,Business Investment ,Business Culture,Business Negotiation, Planning for the Future。每个单元设计有热身活 动、听辨训练、主题听力训练、语言点复习和交际活 动共五个板块。本教材配备录音、练习答案及录音文 本,使用者可根据需要进行使用。
目录
Unit 1 Job InterviewPart Ⅰ Wanning-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 Job AdvertisementsListening 2 Applying for the Marketing PositionListening 3 Job Interview: Rules and AdvicePart Ⅳ Language StudyPart Ⅴ Communicative Activity
Unit 2 Working TogetherPart Ⅰ Wanning-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 Requesting and Offering HelpListening 2 Getting Along with Co-WorkersListening 3 Writing a Self-Introduction LetterPart Ⅳ Language StudyPart Ⅴ Communicative Activity
Unit 3 Job DescriptionsPart Ⅰ Wanning-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 Different Departments of a CompanyListening 2 Office RegulationsListening 3 Job Description: Office ManagerPart Ⅳ Language StudyPart Ⅴ Communicative Activity
Unit 4 Company HistoryPart Ⅰ Warming-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 History of Apple Inc.Listening 2 Initial Development of SamsungListening 3 The Ray Kroc Story–McDonald’s Facts and HistoryPart Ⅳ Language StudyPart Ⅴ Communicative Activity
Unit 5 Career DevelopmentPart Ⅰ Warming-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 The Importance of Communication in Career DevelopmentListening 2 On-the-job Training (OJT)Listening 3 Asking for a Salary RaisePart Ⅳ Language StudyPart Ⅴ Communicative Activity
Unit 6 Making Business ConnectionsPart Ⅰ Warming-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 Making AppointmentsListening 2 Building Business RelationshipsListening 3 Non-Verbal Communication in Building RelationshipsPart Ⅳ Language StudyPart Ⅴ Communicative Activity
Unit 7 Ordering GoodsPart Ⅰ Warming-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 Calling for an OrderListening 2 Placing an OrderListening 3 Deliveries and SuppliersPart Ⅳ Language StudyPart V Communicative Activity
Unit 8 Signing a ContractPart I Warming-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 Electronic ContractListening 2 Signing an Employment ContractListening 3 Things to Consider Before Signing a ContractPart IV Language StudyPart V Communicative Activity
Unit 9 MarketingPart I Warming-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 Inbound MarketingListening 2 Making Time for MarketingListening 3 TelemarketingPart Ⅳ Language StudyPart V Communicative Activity
Unit 10 AdvertisingPart I Warming-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 Change the OddsListening 2 Marketing v.s. Advertising: What’s the Difference?Listening 3 Secrets to Succeed at Video AdvertisingPart IV Language StudyPart Ⅴ Communicative Activity
Unit 11 Preparing for a Business TravelPart Ⅰ Warming-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 Booking Flights and HotelsListening 2 Learning About the Business TripListening 3 How to Pack for Air TravelPart Ⅳ Language StudyPart Ⅴ Communicative Activity
Unit 12 Business InvestmentPart Ⅰ Warming-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 Investment EnvironmentListening 2 A Conversation with Adrian Fortino, Invest DetroitListening 3 Four Essentials of Small Business InvestmentPart Ⅳ Language StudyPart Ⅴ Communicative Activity
Unit 13 Business CulturePart Ⅰ Warming-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 BMW’s Corporate CultureListening 2 Understanding Cultural Gaps for Business TravelersListening 3 The U.S. Business CulturePart Ⅳ Language StudyPart V Communicative Activity
Unit 14 Business NegotiationPart Ⅰ Wartning-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 Negotiations on Service and ContractListening 2 Negotiation on a RequestListening 3 How to Win a Business NegotiationPart Ⅳ Language StudyPart V Communicative Activity
Unit 15 Planning for the FuturePart Ⅰ Warming-upPart Ⅱ Pronunciation ListeningPart Ⅲ Focus on ListeningListening 1 A Business PlanListening 2 A Conversation about Fiat’s Future Plan ..Listening 3 Prepare a Business Plan for GrowthPart IV Language StudyPart V Communicative Activity
Reference Keys & Scripts
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