作者：孙小军、何康民、陈丹丹编著
页数：245
出版社：武汉大学出版社
出版日期：2015
ISBN：9787307157316
电子书格式：pdf/epub/txt
内容简介
本教材系统介绍了国际商务全流程的理论和知识。内容共12章。本书的宗旨就是使广大学生和读者掌握国际贸易的基本知识，提高专业英语水平。本书配有大量图表和案例及练习，便于广大学生以更加直观的方式了解复杂的贸易过程。本书案例充实、图表清晰，突出了事务性、实用性的特点，实为培养应用型技能人才的教科书。
本书特色
本教材系统介绍了国际商务全流程的理论和知识。内容共12章。本书的宗旨就是使广大学生和读者掌握国际贸易的基本知识，提高专业英语水平。本书配有大量图表和案例及练习，便于广大学生以更加直观的方式了解复杂的贸易过程。本书案例充实、图表清晰，突出了事务性、实用性的特点，实为培养应用型技能人才的教科书。
目录
Chapter 1 An Introduction to International Trade1. Intemational Trade Overview1. 1 Difference between Intemational Trade and Domestic Trade1. 2 Forms of Intemational Trade1. 3 Reasons for International Trade1. 4 Benefits and Problems concerning Intemational Trade2. International Trade Theories2. 1 Classical or Country-based Trade Theories2. 2 Modem or Firm-based Trade Theories2. 3 Development of New Trade Theories3. Free Trade and Protectionism3. 1 Free Trade3. 2 ProtectionismExercises
Chapter 2 International Trade Procedures1. International Business Negotiat.ion1. 1 Steps of Intemational Business Negotiation1. 2 Approaches to Intemational Business Negotiation1. 3 Tactics of Intemational Business Negotiation2. International Sales Contracts2. 1 A Specimen of Intemational Sales Contract2. 2 Techniques in Drafting Intemational Contracts3. International Sales Contracts Performance3. 1 Import Procedures3. 2 Export ProceduresExercises –
Chapter 3 International Trade Terms1. An Overview of Trade Terms1. 1 Meaning and Sigruficance of Trade Terms1. 2 Intemational Conventions of Trade Terms1. 3 Incoterms2. Incoterms 20102. 1 Differences between Incoterms 2000 and Incoterms 20102. 2 Specific Introduction to Incoterms 20103. Main Factors concerning Selection of Trade TermsExercisesChapter 4 Terms of Commodity1. Name of Commodity1.1 Ways in Naming a Commodity1. 2 Rules in Naming a Commodity2. Quality of Commodity2. 1 Sale by Description……
Chapter 5 International MarketingChapter 6 International Cargo TransportationChapter 7 Cargo Transportation InsuranceChapter 8 International PaymentsChapter 9 Inspection, Claim, Force Majeure and ArbitrationChapter 10 International Trade DocumentationChapter 11 Internahonal Trade ModesChapter 12 E-commerceKeys to ExercisesReferences
Chapter 2 International Trade Procedures1. International Business Negotiat.ion1. 1 Steps of Intemational Business Negotiation1. 2 Approaches to Intemational Business Negotiation1. 3 Tactics of Intemational Business Negotiation2. International Sales Contracts2. 1 A Specimen of Intemational Sales Contract2. 2 Techniques in Drafting Intemational Contracts3. International Sales Contracts Performance3. 1 Import Procedures3. 2 Export ProceduresExercises –
Chapter 3 International Trade Terms1. An Overview of Trade Terms1. 1 Meaning and Sigruficance of Trade Terms1. 2 Intemational Conventions of Trade Terms1. 3 Incoterms2. Incoterms 20102. 1 Differences between Incoterms 2000 and Incoterms 20102. 2 Specific Introduction to Incoterms 20103. Main Factors concerning Selection of Trade TermsExercisesChapter 4 Terms of Commodity1. Name of Commodity1.1 Ways in Naming a Commodity1. 2 Rules in Naming a Commodity2. Quality of Commodity2. 1 Sale by Description……
Chapter 5 International MarketingChapter 6 International Cargo TransportationChapter 7 Cargo Transportation InsuranceChapter 8 International PaymentsChapter 9 Inspection, Claim, Force Majeure and ArbitrationChapter 10 International Trade DocumentationChapter 11 Internahonal Trade ModesChapter 12 E-commerceKeys to ExercisesReferences
