作者：赵颂梅主编
页数：136
出版社：武汉大学出版社
出版日期：2015
ISBN：9787307151963
电子书格式：pdf/epub/txt
内容简介
本书以实现“学生能力本位”为出发点，突出能力目标和学生本位。每个任务都由四个部分组成，即“聚焦任务”、“推动任务”、“拓展任务”和“实践任务”，全书共包括九个任务。涉及商务英语日常工作的各相关方面，从“开展商务”、“描述产品”到“客户服务”都包含在内。
本书特色
本书以实现“学生能力本位”为出发点，突出能力目标和学生本位。每个任务都由四个部分组成，即“聚焦任务”、“推动任务”、“拓展任务”和“实践任务”，全书共包括九个任务。涉及商务英语日常工作的各相关方面，从“开展商务”、“描述产品”到“客户服务”都包含在内。
目录
Task 1 Starting Business Part 1 Focus on Task Part 2 Facilitate Task Part 3 Expand Task Part 4 Practice TaskTask 2 Describing Products Part 1 Focus on Task Part 2 Facilitate Task Part 3 Expand Task Part 4 Practice TaskTask 3 Business Communication Part 1 Focus on Task Part 2 Facilitate Task Part 3 Expand Task Part 4 Practice TaskTask 4 Marketing Part 1 Focus on Task Part 2 Facilitate Task Part 3 Expand Task Part 4 Practice TaskTask 5 Business Negotiation Part 1 Focus on Task Part 2 Facilitate Task Part 3 Expand Task Part 4 Practice TaskTask 6 Business Contract Part 1 Focus on Task Part 2 Facilitate Task Part 3 Expand Task Part 4 Practice TaskTask 7 Business Logistics Part 1 Focus on Task Part 2 Facilitate Task Part 3 Expand Task Part 4 Practice TaskTask 8 Financial Management Part 1 Focus on Task Part 2 Facilitate Task Part 3 Expand Task Part 4 Practice TaskTask 9 Customer Service Part 1 Focus on Task Part 2 Faci]itate Task Part 3 Expand Task Part 4 Practice TaskAppendix 1 Guide to Writing a Business PlanAppendix 2 Major Types of ContractAppendix 3 Balance SheetAppendix 4 Financial InstrumentsAppendix 5 Invoice for ServicesAppendix 6 How to Create a Powerful Sales PresentationReferences
