作者：王晔,张慧芳主编
页数：241
出版社：电子工业出版社
出版日期：2015
ISBN：9787121261770
电子书格式：pdf/epub/txt
内容简介
本书旨在帮助读者掌握电子商务专业英语术语及用法，培养和提高读者阅读和翻译专业英语文献资料的能力。本书由16个主题单元组成，涵盖了电子商务领域的基本理论、基本知识、基本技术、基本应用和法规等内容。每个主题单元由主课文、副课文、阅读材料、词汇、注释和练习组成。书后附有参考译文、练习参考答案和参考文献。为了方便教学，本书另配有电子教案，可在华信教育资源网www.hxedu.com.cn免费下载。
作者简介
西安交通大学经济与金融学院教授，主要研究方向为电子商务，在我社出版有《电子商务专业英语教程》，此书广受好评。
本书特色
本书旨在帮助读者掌握电子商务专业英语术语及用法，培养和提高读者阅读和翻译专业英语文献资料的能力。本书由16个主题单元组成，涵盖了电子商务领域的基本理论、基本知识、基本技术、基本应用和法规等内容。每个主题单元由主课文、副课文、阅读材料、词汇、注释和练习组成。书后附有参考译文、练习参考答案和参考文献。为了方便教学，本书另配有电子教案，可在华信教育资源网免费下载。
目录
text a overview of electronic commerce
exercises
text b advantages and disadvantages of electronic commerce
reading materials
it producing industries—hopeful sighs in 2003
it producing industries weather the recession and recover slowly
unit 2 internet and protocols
text a computer networks
exercises
text b the tcp/ip protocol suite
reading materials
a nation online:how americans are expanding their use of the internet
unit 3 economics of electronic commerce
text a interaction of economics and e-commerce
exercises
text b e-commerce changes the economics of research
reading materials
online marketing basics
establishing a web presence
unit 4 web publishing
text a online publishing
exercises
text b opportunities and risks of electronic publishing
reading materials
assessing the need for an online store
unit 5 logistics
text a logistics in electronic commerce
exercises
text b the logistics gaps in china
reading materials
the first step to internet marketing:pick something to promote
step one: pick something to promote
selling stuff
collecting leads
info to collect
other stuff you can achieve with search ads
unit 6 edi and its application
text a electronic data interchange (edi)
exercises
text b edi adoption and edi maturity
reading materials
ten key steps to successfully marketing your business online
unit 7 electronic marketing structure and direct marketing
text a overview of electronic marketing structure
exercises
text b direct marketing
reading materials
internet marketing and customer referrals
unit 8 scm and electronic commerce
text a it and supply-chain management
exercises
text b the significance of virtual value chains in revealing new market opportunities
reading materials
a history of logistics / supply chain management
unit 9 advertising strategies
text a advertising methods on the web
exercises
text b advertisement strategies
reading materials
how to start selling online
unit 10 security issues in electronic commerce
text a internet e-commerce security
exercises
text b creating and maintaining brands on the web
reading materials
e-commerce security: fact or fiction?
unit 11 electronic commerce legislation
text a legal issues in e-commerce
exercises
text b secure payment protocols and security schemes
reading materials
how does an online store handle credit card orders?
unit 12 web marketing
text a web marketing strategies
exercises
text b protection of intellectual property in online business
reading materials
keyword research
unit 13 electronic commerce and information economy
text a the evolving information economy
exercises
text b the information economy and competitive advantage of
enterprises: a value chain analysis
reading materials
e-commerce in the digital economy
unit 14 internet finance
text a crowdfunding
exercises
text b crowdfunding: the disruptors disruptor
reading materials
mobile payment
unit 15 electronic commerce trust
text a role of trust in e-business success
exercises
text b designing trust into online experiences
reading materials
competing for eyeballs by branding
unit 16 electronic commerce planning
text a planning electronic commerce initiatives
exercises
text b managing electronic commerce implementation
reading materials
how to choose the right e-commerce system
参考译文
第1单元 课文a：电子商务概要
第2单元 课文a：计算机网络
第3单元 课文a：经济学和电子商务的互动
第4单元 课文a：网络出版
第5单元 课文a：电子商务中的物流
第6单元 课文a：电子数据交换（edi）
第7单元 课文a：网络营销结构概述
第8单元 课文a：信息技术与供应链管理
第9单元 课文a：网络广告方法
第10单元 课文a：电子商务网络安全
第11单元 课文a：电子商务的法律问题
第12单元 课文a：网络营销策略
第13单元 课文a：持续发展
