作者：何湘君主编
页数：164
出版社：教育科学出版社
出版日期：2014
ISBN：9787504187673
电子书格式：pdf/epub/txt
内容简介
本书共8个单元, 采取强弱交互式任务设计。主要内容包括市场调研、制订销售策略、团队的管理和运营、建立客户关系、推出电子商务、开展商务谈判和走向世界等。
本书特色
本教材是“十二五”职业教育国家规划教材，教材以适应职场生活的语言要求为目的，旨在使学生了解一定的商务理论知识，熟悉国际商务操作规程，了解熟悉各种商务情境和商务活动，掌握相关商务文化知识，进而使其能在商务领域中熟练使用英语进行沟通交流。
本教材在广泛调研的基础上听取了部分专家和高职高专一线教师的意见，在全国范围内组织了富有商务英语教学、研究经验的高职一线教师进行编写，其特色体现在以下方面。
目录
unit 1 expiore the riha rket
section l background
section 2 warming up
section 3 readin9：market research
section 4 case study：market research at mcdonald’s
section 5 practical writin9：resume
section 6 business culture：etiquette
section 7 vocabulary extension
unit 2 saies strategy
section l background
section 2 warming up
section 3 readin9：sales promotion
section 4 case study：apples’s“hunger marketin9”faces challenges
in china
section 5 practical writin9：e—mail
section 6 business culture：handshake
section 7 vocabulary extension
unit 3 adyerdsing，
section l background
section 2 warming up
section 3 readin9：china advertising industry in 2009
section 4 case study：coca—cola advertisin9。
section 5 practical writin9：meeting minutes
section 6 business culture：different cultures，different behaviors
section 7 vocabulary extension
……
unit 4 management operation
unit 5 business relations
unit 6 e-commerce
unit 7 business negotiation
unit 8 to the world
vocabulary
section l background
section 2 warming up
section 3 readin9：market research
section 4 case study：market research at mcdonald’s
section 5 practical writin9：resume
section 6 business culture：etiquette
section 7 vocabulary extension
unit 2 saies strategy
section l background
section 2 warming up
section 3 readin9：sales promotion
section 4 case study：apples’s“hunger marketin9”faces challenges
in china
section 5 practical writin9：e—mail
section 6 business culture：handshake
section 7 vocabulary extension
unit 3 adyerdsing，
section l background
section 2 warming up
section 3 readin9：china advertising industry in 2009
section 4 case study：coca—cola advertisin9。
section 5 practical writin9：meeting minutes
section 6 business culture：different cultures，different behaviors
section 7 vocabulary extension
……
unit 4 management operation
unit 5 business relations
unit 6 e-commerce
unit 7 business negotiation
unit 8 to the world
vocabulary
