管理学英语基础教程

UNIT ONE （管理与管理职能）
PART ONE： TEXT FOR FAST READING
SOME MYTHS ABOUT MANAGERS
PART TWO： TEXT
MANAGER ROLES
PART THREE： TEXT FOR AUXILARY READING
THE ROLE OF CEO： A ROUNDTABLE DISCUSSION

UNIT TWO （管理思想与管理变革）
PART ONE： TEXT FOR FAST READING
THE EVOLUTION OF MANAGEMENT THOUGHT
PART TWO： TEXT
THREE SCHOOLS OF MANAGEMENT THOUGHT
PART THREETEXT FOR AUXILIARY READING
MANAGING IN THE NEW ECONOMY： EVOLUTION OR REVOLUTION？

UNIT THREE （管理与领导艺术）
PART ONE： TEXT FOR FAST READING
LEADING THE LEARNING ORGANIZATION
PART TWO： TEXT
HOW CULTURAL FACTORS AFFECT LEADERSHIP
PART THREE： TEXT FOR AUXILIARY READING
THE LOST ART OF LEADERSHIP

UNIT FOUR （组织管理——学习型组织）
PART ONE： TEXT FOR FAST READING
MAKE LEARNING MATIER： BECOMING A LEARNING ORGANIZATION
PART TWO： TEXT
LEARNING ORGANIZATION
PART THREE： TEXT FOR AUXILIARY READING
THE FIVE AXIOMS FOR A LEARNING ORGANIZATION

UNIT FIVE （战略与计划管理）
PART ONE： TEXT FOR FAST READING /56
STRATEGIC PLANNING： AN ESSENTIAL TOOL FOR ORGANIZATION SUCCESS AND GROWTH
PART TWO： TEXT
INCREASING THE FIRMS STRATEGIC IQ DYNAMIC VERSUS STATIC STRATEGIC PLANNING
PART THREE： TEXT FOR AUXILIARY READING
STRATEGIC GROWTH MANAGEMENT

UNIT SIX （管理控制与风险管理）
PART ONE： TEXT FOR FAST READING
THE CONTROL FUNCTION OF MANAGEMENT
PART TWO： TEXT
RISK ASSESSMENT AND RISK MANAGEMENT
PART THREE： TEXT FOR AUXILIARY READING
NEW RISKS IN INTERNATIONAL BUSINESS

UNIT SEVEN （信息管理）
PART ONE： TEXT FOR FAST READING
MANAGEMENT INFORMATION SYSTEM （MIS）
PART TWO： TEXT
ESTABLISHING A MANAGEMENT INFORMATION SYSTEM
PART THREE： TEXT FOR AUXILIARY READING
INFORMATION MANAGEMENT

UNIT EIGHT （目标管理与流程现再造）
PART ONE：TEXT FOR FAST READING
MANAGEMENT BY OBJECTIVES
PART TWO： TEXT
PROCESS MAPPING AND BUSINESS PROCESS REDESIGN
PART THREE： TEXT FOR AUXILIARY READING
PROCESS WARS

UNIT NINE （标杆管理）
PART ONE： TEXT FOR FAST READING
BENCHMARKING INTANGIBLES
PART TWO： TEXT
BENCHMARKING
PART THREE： TEXT FOR AUXILIARY READING
BENCHMARKING： LEVERAGING BEST-PRACTICE STRATEGIES

UNIT TEN （绩效管理）
PART ONE：TEXT FOR FAST READING
BALANCED SCORECARD， BALANCED STRATEGIES
PART TWO： TEXT
ESTABLISHING BALANCED SCORECARDS
PART THREE： TEXT FOR AUXILIARY READING
A PROCESS APPROACH TO SIX SIGMA

UNIT ELEVEN （知识管理）
PART ONE： TEXT FOR FAST READING
CORE COMPETENCIES OF KNOWLEDGE
PART TWO： TEXT
WHAT IS KNOWLEDGE AND CAN IT BE MANAGED？
PART THREE： TEXT FOR AUXILIARY READING
PLAYING AN INTEGRAL ROLE IN KNOWLEDGE MANAGEMENT

UNIT TWELVE （关系管理与价值管理）
PART ONE： TEXT FOR FAST READING
THE CUSTOMER VALUE CHAIN
PART TWO： TEXT
CUSTOMER RELATIONSHIP MANAGEMENT FACES THE CHANNEL CHALLENGE
PART THREE： TEXT FOR AUXILIARY READING
VALUE PLANNING： TIlE NEW APPROACH TO BUILDING VALUE EVERY DAY

UNIT THIRTEEN （服务管理）
PART ONE： TEXT FOR FAST READING
SERVICE LEVEL AGREEMENTS： CONSEQUENCES FOR NON- PERFORMANCE
PART TWO： TEXT
THE SERVICE SUPPLY CHAIN： AN UNTAPPED OPPORTUNITY
PART THREE： TEXT FOR AUXILIARY READING
CONSIDERATIONS FOR YOUR WEB-BASED CUSTOMER SUPPORT SOLUTION

UNIT FOURTEEN （跨文化管理）
PART ONE： TEXT FOR FAST READING
WHAT IS INTERCULTURAL MANAGEMENT？
PART TWO： TEXT
TRANSCULTURAL COMPETENCE， THE KEY TO LEADERSHIP IN A GLOBALISING WORLDFINANCIAL TIMES
PART THREE： TEXT FOR AUXILIARY READING
MIND THE GAP！ ——HOW TO ENSURE THAT GLOBAL E-TRAINING MEETS LOCAL REQUIREMENTS