作者：朱晓峰,主编
页数：244
出版社：南京大学出版社
出版日期：2015
ISBN：9787305147364
电子书格式：pdf/epub/txt
内容简介
本书以培养学生三能为中心，重构电子商务概论教材的体系结构，通过跟踪电子商务领域最新发展，充分考虑电子商务概论课程的教学要求，特别是双语教学的需求，结合电子商务专业特点和学科形态的发展，完成本书的编写。
作者简介
博士，南京工业大学副教授，系副主任、系支部书记。主要研究方向为知识管理与电子商务、电子政务。完成专著2部，教材3部，核心期刊发表文章近30篇。
本书特色
本书以培养学生三能为中心，重构电子商务概论教材的体系结构，通过跟踪电子商务领域最新发展，充分考虑电子商务概论课程的教学要求，特别是双语教学的需求，结合电子商务专业特点和学科形态的发展，完成本书的编写。
目录
chapter 1 introduction to e-business 1.1 definition of e-business 1.2 understanding to e-business 1.3 key drivers to e-business 1.4 types of e-business 1.5 impact of e-business 1.6 development of e-business 1.7 trends of e-business summary questions projectschapter 2 e-business mechanism and models 2.1 definition of e-business model 2.2 major b2c business model 2.3 major b2b business model summary questions projectschapter 3 the intemet 3.1 introduction to the internet 3.2 key aspect of the internet 3.3 new development of the internet 3.4 the internet's impact on business summary questions projectschapter 4 web 4.1 introduction to web 4.2 common technology of web 4.3 web's information function 4.4 web's impact on business summary questions projectschapter 5 electronic business safety 5.1 introduction to eb safety 5.2 core technology of eb safety 5.3 safety certification of eb 5.4 security protocol 5.5 realization of eb safety summary questions projectschapter 6 online marketing 6.1 introduction to online marketing 6.2 online marketing theory 6.3 diverse strategies of online marketing 6.4 related factors of online marketing 6.5 implementation of online marketing summary questions projectschapter 7 logistics 7.1 introduction to logistics 7.2 third-party logistics 7.3 common technology of logistics 7.4 supply chain 7.5 logistic and e-business summary questions projectschapter 8 e-payment 8.1 introduction to traditional payment 8.2 introduction to e-payment 8.3 types of e-payment 8.4 online banking summary questions projectschapter 9 newest of e-business 9.1 web 2.0 9.2 mobile e-business 9.3 social business summary questions projects
