作者：房玉清，姚颖主编
页数：230
出版社：对外经济贸易大学出版社
出版日期：2014
ISBN：9787566311009
电子书格式：pdf/epub/txt
内容简介
本书分为八章，涵盖跨文化交际的主要方面，包括文化的定义、言语交际、非言语交际、文化维度、文化冲击、跨文化商务交际礼仪、跨文化商务谈判、跨文化市场营销等主题。各章配有练习及答案。内容难易适当，注重实例分析，是一本好的跨文化交际入门教材。
本书特色
本书分为八章，涵盖跨文化交际的主要方面，包括文化的定义、言语交际、非言语交际、文化维度、文化冲击、跨文化商务交际礼仪、跨文化商务谈判、跨文化市场营销等主题。各章配有练习及答案。内容难易适当，注重实例分析，是一本好的跨文化交际入门教材。
目录
chapter 1 culture， communication & intercultural communication
ⅰ.culture
ⅱ.communication
ⅲ.intercultural communication
ⅳ.intercultural business communication
chapter 2 verbal communication
ⅰ.verbal communication
ⅱ.oral communication
ⅲ.written communication
chapter 3 nonverbal communication
ⅰ.introduction to nonverbal communication
ⅱ.body language （kinesics）
ⅲ.eye contact
ⅳ.body touch
ⅴ.paralanguage
ⅵ.spatial language
ⅶ.temporal language
chapter 4 cultural values
ⅰ.definition of values
ⅱ.kluckhohn and strodtbeck’s value orientations
ⅲ.hofstede’s dimensions of cultural values
ⅳ.comparison between hofstede scheme and kluckhohn and strodtbeck’s scheme
ⅴ.hall’s high—context and low—context orientation
chapter 5 culture shock in intercultural communication
ⅰ.definition & causes of culture shock
ⅱ.stages of culture shock
ⅲ.symptoms of culture shock
ⅳ.strategies for managing culture shock
chapter 6 business etiquette & social customs
ⅰ.introductions and greetings
ⅱ.social entertainment
ⅲ.gift giving and receiving
ⅳ.dressing rules
ⅴ.social customs
ⅵ.humor， superstitions and taboos
ⅶ.business scheduling
chapter 7 intercultural business negotiation
ⅰ.definition of negotiation
ⅱ.framework for intercultural negotiation
ⅲ.intercultural negotiation styles
ⅳ.phases of negotiation
ⅴ.skills of successful negotiators
ⅵ.intercultural negotiation guidelines
chapter 8 intercultural market communication
ⅰ.intercultural brand marketing
ⅱ.intercultural advertising
ⅲ.certain aspects of culture affecting marketing and advertising
reference key
bibliography
ⅰ.culture
ⅱ.communication
ⅲ.intercultural communication
ⅳ.intercultural business communication
chapter 2 verbal communication
ⅰ.verbal communication
ⅱ.oral communication
ⅲ.written communication
chapter 3 nonverbal communication
ⅰ.introduction to nonverbal communication
ⅱ.body language （kinesics）
ⅲ.eye contact
ⅳ.body touch
ⅴ.paralanguage
ⅵ.spatial language
ⅶ.temporal language
chapter 4 cultural values
ⅰ.definition of values
ⅱ.kluckhohn and strodtbeck’s value orientations
ⅲ.hofstede’s dimensions of cultural values
ⅳ.comparison between hofstede scheme and kluckhohn and strodtbeck’s scheme
ⅴ.hall’s high—context and low—context orientation
chapter 5 culture shock in intercultural communication
ⅰ.definition & causes of culture shock
ⅱ.stages of culture shock
ⅲ.symptoms of culture shock
ⅳ.strategies for managing culture shock
chapter 6 business etiquette & social customs
ⅰ.introductions and greetings
ⅱ.social entertainment
ⅲ.gift giving and receiving
ⅳ.dressing rules
ⅴ.social customs
ⅵ.humor， superstitions and taboos
ⅶ.business scheduling
chapter 7 intercultural business negotiation
ⅰ.definition of negotiation
ⅱ.framework for intercultural negotiation
ⅲ.intercultural negotiation styles
ⅳ.phases of negotiation
ⅴ.skills of successful negotiators
ⅵ.intercultural negotiation guidelines
chapter 8 intercultural market communication
ⅰ.intercultural brand marketing
ⅱ.intercultural advertising
ⅲ.certain aspects of culture affecting marketing and advertising
reference key
bibliography
